Sony Music JP launches large-scale VTuber project, on hunt for new talents

Sony-Music-Japan-VEE-Project-VTuber

Tokyo, Japan – In the newest stride of big brands tapping into the virtual talent scene, music label Sony Music Japan has announced the launch of its newest VTuber project called ‘VEE’ and are also pushing the call for around 50 new talents to join their V-Tuber project.

According to the project’s website, in addition to creating virtual media distribution and video production, they will be involved in music, voice acting, creative work, and other activities to make the talents ‘dreams’ come true. 

Sony Music Group in Japan, which has developed a wide range of entertainment businesses, will support the activities of the virtual talents by making the most of its know-how and solutions.

Requirements stated by the project side involve that the talent must be over 16 years old and of any nationality and gender, however they must be resident at the moment in Japan. Contracts for accepted talents are slated for a commitment of one year with the agency.

Registration for the VEE Project is now open, albeit the registration form is only available in Japanese, despite the project’s official site being officially available in English and Chinese. The registration opens from 20 July to 30 September this year.

The rate of corporate-backed VTubers is not slowing down, with more and more online users now rallying in support of these virtual idols. More recently, Hololive, a virtual talent agency owned by Japan-based tech entertainment company Cover Corporation, recently debuted its newest talent IRyS, a ‘virtual singer’ under its newest branch ‘Project:HOPE’ last 11 July.

Furthermore, brands who are not previously affiliated with VTubers in the mid of their corporate background are also getting involved with these virtual talents, including of AirAsia’s newest virtual idol, Aozora Kurumi of the agency Project Kavvaii, who debuted last 8 May, two months after AirAsia launched Project Kavvaii in search for the talent behind their first-ever virtual talent.

  • Reimagining your higher ed web strategy_ On-demand_Box Banner

    Get your access to Asia-Pacific Outlook 2021 | Reimagining your higher ed web strategy on-demand webinar. Get a copy of the insightful presentation about digital campus and key learnings to improve higher education digital strategies. Watch the panelists from Curtin University and Australian Catholic University as they shared their insights on the topic. Click HERE to register.

  • Inside Innovation MARKETECH APAC

    At MARKETECH APAC's Inside Innovation, we focus on bringing signups from your 100 target companies and target industries and markets. The entire campaign includes webinars, videos, articles, and podcast components for effective lead generation, brand awareness, and thought-leadership opportunities. Get in touch with us and see how we can help.

Share this story