Tag: VTubers
In an exclusive conversation with MARKETECH APAC, Project Kavvaii said that the decision was made by airasia to not renew the talent's contracts due to changes in the company's direction.
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
The campaign has enlisted four popular Vtubers, Mya, Rumi Ikisaragi, Tsukishima Cross and Hasuki Aoi, all creators of engaging video content for the teen target audience.
The Santan and Project Kavvaii Lunetide tie up starts on October 30 to November 30 and will be only available in Malaysia.
Aozora Kurumi's content within her YouTube channel and social media channels will remain a part of the airasia ecosystem.
MARKETECH APAC spoke with airasia's Rudy Khaw to learn more about their talent Aozora Kurumi's impact in influencer marketing, year after its debut.
The new VTuber debuts of Project Kavvaii will be known collectively as the 'Lunetide' generation.
The fan contest was announced during Aozora Kurumi's debut month by the airasia and Pixiv team on May this year.
Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.
