Singapore – Adtech company Adzymic has announced the launch of its Adzymic Premium Exchange (APX), which incorporates various rich media formats within premium publishers in Malaysia and Singapore.
APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as desktop skins, mobile scrollers, and a range of other rich media formats across premium publishers.
The advertising network leverages Adzymic’s own Creative Management Platform (CMP) and Dynamic Creative Optimisation (DCO) technology to incorporate creative automation and dynamic capabilities within high-impact, rich media formats. This includes a range of features that allow for dynamic product ads, live data feeds, API integrations, and much more.
Furthermore, it also uses Microsoft Advertising’s sell-side platform, Monetize. This would allow advertisers and agencies to easily work with APX through direct IO buys or via programmatic DSPs.
Meanwhile, Adzymic’s in-house operations teams will work alongside agencies and client programmatic buying units to set up self-serve programmatic deals or manage the end-to-end campaign operations for direct bookings.
APX has now reached 90% of web audiences through the company’s partnerships with Mediacorp and SPH Media in Singapore and Rev Media Group and Astro in Malaysia.
Coupled with impactful advertising, brand-safe, and attention-focused environments, the advertising network service offers performance and high viewability that deliver results to advertisers.
With the launch of APX, Adzymic is also announcing the appointment of Justin Lim as its new managing partner for APX.
Justin brings with him a wealth of experience in the ad tech industry, having held leadership and commercial roles at Azerion, Sublime, and Unruly. His experience working closely with publishers and agencies positions him perfectly to drive growth for APX.
Alicia Luke, head of channel excellence at SPH Media Ltd. Singapore, said, “As one of the largest media networks in Singapore, SPH Media has always prioritised delivering value to both our readers and advertisers. Through our partnership with Adzymic in APX, we are able to offer advertisers various digital solutions across our premium SPH Network sites.”
Also commenting on the partnership, Nicholas Sagau, chief operating officer at Rev Media Group Malaysia, shared, “We are excited to announce that APX is now a part of Rev Media Group’s list of advertising solution partners. This partnership enables us to continue offering advertisers in Malaysia access to a premium advertising solution which enhances the way brands engage with their audiences. APX’s high impact and dynamic nature of the creative formats align perfectly with our commitment to excellence in advertising.”
Kenny Ong, director of Astro Media Solutions, also added, “Through Astro’s partnership with Adzymic, we can help brands benefit from rich media that focuses on high-quality placement, intelligent contextual targeting, and brand safety. Astro’s audience-first, experience-led, and data-supported approach, together with premium content and APX’s smart technology, offer powerful and effective media solutions for brands to measure the impact of rich digital advertising more effectively across all metrics and KPIs.”
Meanwhile, speaking on his appointment, Justin said, “I am thrilled to spearhead the launch of Adzymic Premium Exchange (APX). It represents the culmination of our dedication to innovation, offering advertisers a solution that seamlessly combines automation with high-impact, rich media formats and premium inventory to deliver impactful ad campaigns. I look forward to working with the talented team at Adzymic to roll out the APX solution to publishers and advertisers as we continue our global expansion.”
