Singapore – App marketing platform Adjust joins the TikTok Marketing Partner Program in order to optimize advertising visibility for advertisers in the short video-sharing platform.
The partnership includes integration of Adjust’s ‘Audience Builder’, enabling clients to export first-party data, such as audience groups, directly to TikTok from the Adjust dashboard. Adjust’s ‘Audience Builder’ helps advertisers retarget their campaigns based on focus groups such as age groups. As advertisers are armed with this data from audience segregation, marketers can run highly personalized campaigns to boost user engagement and loyalty, all while protecting their users’ data privacy.
The TikTok Marketing Partner Program is part of the TikTok for Business platform, and aims to provide marketing solutions designed to give brands and marketers the tools to be creative storytellers and be able to meaningfully engage with the TikTok community.
As a mobile measurement partner, Adjust enables advertisers create, optimize, target, and measure their ad campaigns on TikTok. To simplify campaign optimization, clients can link their TikTok account to view and edit TikTok campaign data directly in the Adjust Automate dashboard, another Adjust feature that allows advertisers to automate their mobile marketing campaigns. From there, advertisers can generate cross-app, cross-partner, and cross-network reports.
“Finding and retaining the right users is critical, as many drop off after the first days of installing the app and competition for users’ eyeballs is fierce. That is why it is imperative for mobile advertisers to push the right messaging to the right audience at the right point in the marketing funnel,” said Andrey Kazakov, vice president of partnerships at Adjust.
“We are excited to partner with TikTok to give marketers a simpler, more seamless way to segment their desired audiences, automate their campaigns, measure ad spend, and grow their apps,” Kazakov added.
In November last year, Adjust also joined Adobe’s Exchange Partner Program to boost its customer experience (CX) analytics.
