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App marketing Adjust joins Adobe’s exchange partner program to boost app’s CX analytics

Teddy Cambosa - November 26, 2020

Singapore – To improve app marketing measurements and fraud prevention for their digital advertiser clients, app marketing platform Adjust has joined the Adobe Exchange Partner Program to utilize client-inclined strategies for performance marketing online, through Adobe’s Experience Cloud.

The Adobe Exchange Partner Program is an ongoing partner program designed for technology partners, which include software and data vendors to integrate third-party apps to companies looking to diversify and analyze their digital reach impact.

With this partnership, current and prospective mutual clients will be able to build a more complete view of the user journey across all channels — augmenting their customer experience stack analytics. This is done with a combination of mobile app data and data collected from other touchpoints.

Furthermore, the partnership entails a combination of solutions for marketing, analytics, advertising, and e-commerce, and the inclusion of a suite of measurement, fraud prevention, and automation products to provide data integration between Adjust and Adobe.

“As a driver in innovation in mobile marketing, we’re thrilled to become a premier level partner in the Adobe Exchange Partner Program, bringing actionable analytics and measurement, fraud prevention and automation to leading businesses globally — and with a single platform approach Adobe customers are used to. We are excited to see the business benefits both our current and future clients will see from this new relationship,” said Andrey Kazakov, VP Partnerships at Adjust.

Cody Crnkovich, head of platform partners and strategy at Adobe Experience Cloud commented, “As customer activity shifts along with the pandemic, advertisers are facing greater challenges connecting mobile marketing spend to app revenue and customer lifetime value. Adobe is delighted to have Adjust as a business partner, giving advertisers the capability to see mobile data across all available channels, automate campaign reporting and protect ad dollars from fraudsters in one place.”