Singapore – Global mobile video advertising company AdColony, which is now under Digital Turbine, has launched its new masterclass called the ‘Game Academy’ centered around the message of qualification courses focused on marketing solutions in gaming.
Through ‘Game Academy’, users will be able to access a series of bite-sized videos that are designed to effectively impart knowledge and insights related to gaming and mobile game advertising. The platform is free to use, and videos are accessible anytime on demand.
For the first series of the masterclass, topics include but are not limited to the boom in mobile usage, how gaming has redefined pop culture, and a breakdown of gamer personas. Upon completing each lesson, users will unlock a new badge. After successfully completing all lessons, graduates will receive a certificate which they may display on their LinkedIn profiles and resumes.
According to the company, the purpose of “Game Academy” is to give confidence and knowledge to marketers that play in the gaming and advertising space. They also added that whether they are exploring gaming advertising for the first time, or one needs a refresher before stepping into a critical meeting that discusses gaming advertising, Game Academy is designed to be an effective tool in learning about this new world.
“The launch of Game Academy’s first season marks a culmination of months of hard work by many stakeholders, it has already received some great feedback from our brand and agency partners, and we are now looking forward to welcoming many more students in Asia-Pacific,” the company said in a press statement.
Tom Simpson, senior vice president for APAC at AdColony, said, “Successful marketing has always been based on keeping as closely in step with consumers behaviours, but the explosion of gaming consumption means marketers are now racing to catch up with new habits, audiences, and channels. We are very excited to launch Game Academy to elevate how marketers think about gaming advertising and bring the industry as a whole one big step closer to consumers.”
He added, “Gaming has evolved from being a hobby reserved for a select few demographics, to a mainstream form of entertainment where everybody is a gamer of varying degrees. Gaming technology evolves at the speed of light, and advertisers cannot afford to simply play catch-up. The time is now for marketers to fully grasp every aspect of gaming.”
The first season of Game Academy is now available to marketers from any level and company in Asia-Pacific.
