California, USA – Consumer Acquisition, the technology-enabled marketing services company by Brainlabs, joins the TikTok Marketing Partner Program as its official creative partner. Through the partnership, advertisers can work with Consumer Acquisition as a creative partner for in-class TikTok videos for ad campaigns.
Through Consumer Acquisition, their creative development process ensures that creative concepts align with target audience motivations and proven creative trends. Eliminating unfocused ideation and reducing creative waste improves efficiencies and ensures clients can maintain profitable ad spend.
In addition to its creative studio, the company provides media buying services powered by their proprietary full-stack marketing platform AdRules. Through Brainlabs, clients have access to a full suite of digital marketing services including programmatic, paid search, SEO, CRO, GMP, and data strategy.
Brian Bowman, founder at Consumer Acquisition, said: “Advertisers looking to reach TikTok audiences often recycle ad creative from other channels, but TikTok requires a unique people-first approach to advertising. Our ‘Creative Studio’ offers a global network of experienced storytellers, designers and video editors to help companies scale the volume and quality of their TikTok advertising. Our team are masters of influencer-style UGC creative, live action, post production, 3D animation, motion graphics, and illustration tailored for TikTok.”
Meanwhile, Jyri Kidwell, director of creative partnerships at TikTok, said, “We’re thrilled to welcome Consumer Acquisition by Brainlabs to the TikTok Marketing Partner Program. Their strategic approach to developing creative research and testing is a value to marketers and we look forward to adding their Creative Studio team as a Creative Partner for our advertisers.”