Singapore – Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love.
Accor’s strategic partnership with Beautiful Destinations came as the hospitality company recognised the limitations of conventional static imagery in capturing the essence of its lifestyle loyalty program, Accor Live Limitless (ALL). The collaboration aims to transform the way the hospitality industry connects with its consumers.
Titled ‘For ALL The Travellers In You’, Accor’s latest campaign leverages innovative storytelling and dynamic content creation to showcase its brands and immersive destinations.
While Asia, the Pacific, the Middle East, and Africa serve as the launchpad for the global activation of the project, Accor’s campaign is set to expand across the globe, creating content that resonates with audiences worldwide.
The project, “From Dawn to Dusk,” explores cultural experiences across 21 Asian, Pacific, and Middle Eastern destinations, featuring 67 hotels with 20 more destinations coming soon. It aims to inspire travel and strengthen Accor’s digital brand presence by creating meaningful connections with audiences.
The pioneering campaign harnesses the power of video content, recognising that video is 80 percent much more memorable than text or images.This multimedia approach taps into emotions with storytelling that static content cannot match, resonating with the 85 percent of Asia-Pacific users who watch at least one video when planning their leisure trips.
In addition to the “From Dawn to Dusk” content, the partnership has resulted in more than 2,000 high-quality photos, over 400 15-second cutdowns, and more than 400 vertical videos (5–15 seconds) so far. The campaign’s versatile content can be used to enhance event experiences, during member recruitment efforts, and as compelling brand pitch tools for partners and sales.
Accor and Beautiful Destinations’ collaboration isn’t just about making content; it’s about spreading it effectively to boost bookings, brand awareness, and engagement. By combining Beautiful Destinations’ travel content know-how with Accor’s extensive portfolio of brands and hotels, every piece of content has a clear goal: to connect with audiences and deliver real business results. The initial phase of the partnership improved Accor’s marketing by presenting its hotels as exciting destinations, changing how consumers see them.
More than 1,000 committed Accor employees backed the initiative, with 300 stepping up as models to demonstrate their skills and exceptional service. This collective endeavour demonstrates Accor’s unified spirit and shared values, fostering cohesion among employees while empowering the group to communicate its brand narrative effectively.
With Accor’s “For ALL The Travellers In You” campaign set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences will be prominently highlighted. The campaign underscores the group’s commitment to innovation, excellence, and guest satisfaction, reaffirming its position in the hospitality industry.
Kerry Healy, chief commercial officer for Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, at Accor, said, “We are incredibly excited about this groundbreaking initiative, which represents a pivotal moment for Accor in revolutionising hospitality marketing. Partnering with Beautiful Destinations brings an unparalleled level of reach, innovation, and stunning visual aesthetic to our campaign. With their extensive social media following and reputation for creating captivating content, we have a unique opportunity to showcase Accor’s leading brands and destinations to a global audience. This collaboration enables us to not only drive increased revenue and occupancy rates, but also to establish lasting connections with travellers around the world.”
Jeremy Jauncey, founder and chief executive officer of Beautiful Destinations, shared, “We could not be prouder to have partnered with Accor in such a deep and meaningful way to support their marketing efforts and create content across Asia, Asia-Pacific, and the Middle East. It is widely understood that many guests now begin their travel planning on social media and with video content, so to provide what guests need at each stage of the consideration funnel, Accor is leading the way in hospitality marketing by launching such a comprehensive content strategy.”
