Singapore – TikTok has announced the debut of its leadership development programme, ‘TikTok Academy: Elevate’ across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam.
This program marks the first edition of TikTok Academy’s strategic initiatives in Southeast Asia for agency partners, emphasising their commitment to the media industry and nurturing future leaders within the industry.
Themed ‘Nature Meets Nurture: Through the Lens of the Future’, the programme will see TikTok working in close collaboration with a cohort of 350 emerging agency leaders with 5 to 8 years of experience.
These leaders will be nominated by their agencies and will fall under the categories of a “Changemaker” who takes creative action to solve a problem and spark transformative change, a “Storyteller” who is devoted to producing a compelling narrative using words, art, and science to share experiences and ideas, and a “Playmaker” who raises the standard of play within the team and puts others in a position to score.
Going into more detail, TikTok Academy: Elevate will comprise three bi-weekly virtual workshop sessions from 21 March until 18 April 2024. Each workshop session will present challenges for participants to take part in, which aims to either encapsulate the session’s theme or leverage the strengths of participants, enhancing their understanding of the evolving marketing landscape, emerging platforms like TikTok for advertising and marketing, and giving them space to self-reflect on their career growth.
Talking about this initiative, Matty Lin, general manager, global business solutions, TikTok Southeast Asia, said, “We are always on the lookout for how we can support our agency partners with the right resources to guide them in their endeavours. As we strive to be their trusted destination for creative marketing solutions, we hope that our leadership programme will significantly enhance the capabilities of next-generation talent to be self-aware future leaders of the industry. Together, we are committed to cultivating a partnership that propels their industry prominence to new heights.”
