Melbourne, Australia – Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name.
The rebranding comes as the company aims to help brands and retailers worldwide power seamless shopping journeys for their customers.
As part of its rebranding efforts, Rithum, formerly CommerceHub, has acquired the AI-enabled technology platform Cadeera to accelerate its investments in AI-powered search and discovery.
Rithum’s acquisition of Cadeera allowed for the utilisation of its multi-modal AI platform, which has the ability to combine the latest advances in computer vision, language processing, and machine learning to power applications including product onboarding, search, and discovery.
Now the commerce company has the ability to power positive business outcomes for its customers, including reduced costs and operational efficiency to enable better consumer experiences.
And with the culmination of multiple commerce companies, Rithum’s network now spans more than 40,000 brands, retailers, and suppliers, enough to support the entire e-commerce lifecycle. This includes managing product listings, marketing, sales, and delivery, which enables businesses to rapidly expand their category and product assortment.
Rithum can also manage inventory with fluctuating consumer demand, establish dropship or marketplace distribution, and integrate digital marketing with listing optimisation, all while testing performance to help maximise ROI and investment.
The commerce platform now processes US$50b in annual gross merchandise value (GMV) and manages over US$500m in digital marketing and retail media ad spend.
Bryan Dove, CEO of Rithum, said, “We’re thrilled to introduce Rithum, which now represents the company we’ve built over the last 20 years—one that has brought industry-leading businesses together to create unmatched value for our customers. Our mission is to build profitable and lasting commerce businesses for the world’s greatest brands, retailers, and suppliers. It’s truly how we operate every day.”
He added, “This next chapter will be our best yet. I’m incredibly proud of the momentum and innovation we’ve seen in our business, and we are committed to fueling our customers’ growth well into the future.”
Also commenting on the rebranding, Aarthi Ramamurthy, chief technology and product officer at Rithum, shared, “We’re excited to welcome the Cadeera team to Rithum. With this new platform, AI will accelerate Rithum’s disruption of commerce by automating a number of processes across the e-commerce lifecycle, enabling retailers and brands to meaningfully reduce operating expenses and increase speed-to-site for new products. This is just the beginning for us. We will continue to invest in this area significantly to infuse AI across our entire platform, equipping brands and retailers with the tools they need to grow their businesses.”
Meanwhile, Heather Hershey, research director for worldwide digital commerce CIS at IDC, said, “Leaders from brands and retailers need a partner that is thinking holistically across different partnership models in the connected commerce ecosystem. Rithum aims to fill this gap in the industry and serve as a one-stop shop, powering the entire e-commerce shopping journey.”
