Singapore – Unified customer experience management platform Sprinklr has announced the integration of TikTok Video Shopping Ads directly into the Sprinklr platform. This enables international brands to optimise ad performance and create a variety of TikTok Video Shopping Ads kinds.
These advertisements can target and captivate both new and returning audiences, allowing brands to boost engagement, increase TikTok sales, and maximise their return on ad investment.
Any activity that a user or customer performs on their website or app can be recorded using data connections. With more knowledge of the shopper’s user journey, which includes holiday planning, gifting, celebrating, indulging, sharing, and more, the system is able to reach users with holiday messaging and Video Shopping Ads that will resonate with them.
To maximise the benefits of data connections, brands should set up both TikTok Pixel and Events API before the start of Q4 to ensure the ad delivery in preparation for the holiday season. This not only allows for integration between the platform and the user’s systems, but it also improves TikTok Ads Manager’s ability to precisely determine the optimal timing and placement for ad delivery, increasing the potential for the conversions.
Sprinklr signed on as TikTok’s first advertising partner in 2020, and in 2022 it grew by adding a content marketing specialty. Sprinklr has recently added video shopping ads, to be able to help marketers manage, carry out, and optimise campaigns for both organic and paid content on TikTok.
