Sprinklr adds new generative AI feature to current CX offering

Teddy Cambosa - May 25, 2023

  • Make the most of conversational marketing, omnichannel journey mapping and understanding what intelligent and programmable emails can do for your business! From April to June of this year—learn the best CX strategies from marketing leaders in CARSOME, Colgate-Palmolive, ZALORA, and more in 'Connecting the CX Dots in 2023 Webinar Series.' Register HERE!

Singapore – Unified customer experience management platform Sprinklr has announced launch of Sprinklr AI+, a generative artificial intelligence (AI) feature which aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.

Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions. 

Moreover, Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. This bespoke arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data.

The new offering gives brands a unified generative AI capability for social media management, customer service, and marketing that is built with enterprise-level governance, security, and data privacy in the design.

Through the new offering, Sprinklr customers can tap into new features across all four Sprinklr product suites namely its unified omnichannel contact center as a service (CCaaS) ‘Sprinklr Service’, AI-powered research platform ‘Sprinklr Insights’, unified omnichannel platform ‘Sprinklr Marketing’, and social media management offering ‘Sprinklr Social’.

Pavitar Singh, chief technology officer at Sprinklr, said, “We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers.”

Singh added, “For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require.”

  • Learn from marketing leaders across Southeast Asia—from CARSOME, Colgate-Palmolive,, MessageBird and ZALORA Group—on how marketers are building a seamless customer buying journey with channels that adapt and bridge silos on 'Omnichannel Journey Mapping: Connecting the CX Dots in 2023.' To get on-demand access, register HERE!

  • Where can the best-in-class automation strategies take your email campaigns? Join marketing leaders from Allianz PNB Life, Coinhako, and MessageBird discuss brand-led email marketing strategies this June 21, 2PM SGT at 'Programmable Emails: Connecting the CX Dots in 2023.' Register now for FREE!