Singapore – GrabAds, Grab’s advertising division, announced a new strategic partnership with Tomato Interactive, a subsidiary of BlueMedia and component of the BlueFocus Group, today. Tomato Interactive, a global influencer and integrated marketing agency based in China, specialises in travel, lifestyle, gaming, and technology.
This collaboration will enable Tomato Interactive’s clients to use GrabAds’ comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds’ first collaboration with a global marketing agency in the Greater China region.
Brands working with Tomato Interactive are given access to hyperlocal first-party data from the actual spending patterns of valuable consumers in Southeast Asia by working with GrabAds. Through the entire marketing funnel, the strength of Grab’s retail media network will help Tomato Interactive’s clients’ clients increase brand awareness and consumer engagement.
Speaking about the partnership, Jiao Li, general manager of Tomato Interactive and vice president of BlueMedia, said, “As a leading superapp in the region, Grab knows Southeast Asia best. Our partnership comes very timely, as we see keen interest from our clients across travel, lifestyle and technology looking to expand and grow their brand within Southeast Asia’s growing and digitally-savvy consumers.”
He added, “We believe that GrabAds’ retail media network capabilities – whether access to first-party insights or Grab’s end-to-end ecosystem, will allow us to support our clients better across their marketing needs.”
Meanwhile, Dave Yang, regional head of sales and GTM at GrabAds, expressed, “We’re thrilled to embark on this journey with Tomato Interactive. We’re confident that our tie-up will support their clients in gaining better awareness and brand building in Southeast Asia. This is also a milestone for GrabAds, as we expand our reach to brands in the Greater China region through Tomato Interactive’s strong network of clients.”
