Japan – Global online dating and matching app Tinder unveils a brand new campaign titled “愛は他人と” (Love is with others) that aims to encourage single young adults in Japan to try online dating in seeking out new possibilities in life.
The campaign celebrates young single Gen Zs as they embrace online dating to find friendship, love, or community. It also encourages them to look for joy, laughter, and even sadness with someone else to make every day special.
Tinder’s “愛は他人と” campaign will also feature celebrated Japanese influencers like comedian Yuriyan Retriever, businessman and talent ROLAND, video creator Kemio, and model Michi.
The influencers will be joining the campaign to introduce young Japanese singles to the world of digital dating by speaking about their own unique online encounters. Throughout the campaign, the four of them will be supported by people of all ages and genders who have had diverse experiences and unique encounters by being open to meeting someone new and spreading the message of “愛は他人と” in their own words and expressions.
The online dating app’s campaign is anchored on its latest surveys of Japanese adult singles ages 18–29.
Young adults in Japan today are embracing new experiences, connections, and self-discovery.
According to the survey, young Japanese singles are choosing online connections over traditional matching to meet new people, and this is reflected in the data, with 52% of Gen Z matching app users in Japan saying that they are interested in seeing who they might meet on matching apps, and more than one-third (35%) saying that they use matching apps to find a long-term partner with the intention of marriage.
The data also showed that the number of young adult singles in Japan between the ages of 18 and 29 who say that they have recently gone on a date with someone they met on a matching app has more than doubled.
The app further revealed that 40% of Japanese Gen Z users on Tinder say that they are looking for a long-term relationship.
Qu Zhao, country manager at Tinder Japan, said, “Young singles in Japan are choosing to come online on Tinder to find new possibilities in matching whether it be friends, romantic love, or community. They are questioning traditional views and are embracing experiences on their own terms with their own expressions and their own meaningful encounters.”
Qu further adds, “With this new campaign ‘愛は他人と’ , Tinder celebrates the power of making a new connection on the app to share experiences with others in a fun and safe way.”
