Singapore – Advertising agency McCann Worldgroup has announced the appointment of Shilpa Sinha as the new chief strategy officer of the APAC region.
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
Sinha is an experienced global marketer and strategist with a strong track record working in major markets including India, UK, China and Russia, for agencies including Grey, FCB and Ogilvy. She served as Head of Strategy & Transformation for McCann Moscow before the agency closed its operations in Russia in 2022.
Sinha has also held a unique combination of senior roles in brand management at Unilever and strategic planning leadership at prominent agency networks, bearing experience in building leader and challenger brands across diverse categories, and even winning the first ever Gold Cannes Lion for any IPG agency in Russia.
Ghassan Harfouche, President of McCann Worldgroup Asia Pacific, said, “I’m so excited to have Shilpa move back to our region and know that her global experience and emphasis on effectiveness will add significantly to our client work.”
Meanwhile, Harjot Singh, global CSO of McCann Worldgroup commented, Having worked with Shilpa for six years, I’m thrilled that she is taking the baton. She has a proven track record in key global markets, including regional powerhouses, China and India, and combines creative smarts with rigour and passion. I can’t think of a better person to help our APAC brands earn a meaningful role in people’s lives.”
Speaking on her own promotion, Sinha stated, “After eight years away, I am excited to be back in vibrant Asia, one of the significant growth engines in the dynamically evolving world order. It’s amazing to have the opportunity to move within the McCann Worldgroup family and work on our incredible brands. I’m really looking forward to hitting the ground running.”
