Marketing Featured APAC

Ex-CARRO Manisha Seewal joins Redhill as senior international advisor 

Singapore – Redhill, the Singapore-headquartered communications agency with a global presence, has taken in marketing veteran Manisha Seewal to be its senior international advisor. Seewal most recently comes from Australia, helming the marketing of Gumtree Australia, CarsGuide and Autotrader; and was most notably the CMO of SEA car marketplace, CARRO

Seewal will be closely working with Redhill CEO Jacob Puthenparambil. She will be taking primary responsibility for driving the agency’s operational performance, scaling its international presence, and activating additional growth opportunities. 

“Redhill has accelerated its growth organically and through acquisitions over the past few years. Manisha’s role will help build on our momentum. She is a seasoned operational leader with deep experience in the marketing and digital transformation space in the Southeast Asia and Australia region,” said Puthenparambil.

Seewal brings with her over two decades of marketing experience in advertising, banking, insurtech, startups, and e-classifieds across the APAC region. As CMO of Gumtree Australia, CarsGuide and Autotrader, she led the digital transformation of all three brands’ marketing and editorial functions in Australia. 

Meanwhile, as Group CMO of SEA’s first Unicorn online car marketplace, CARRO, a role she held for three years up to 2021, Seewal scaled the company’s marketing function from a three-person team to over 70 strong across Singapore, Indonesia, Thailand, and Malaysia. Concurrently, she served as the CEO of CARRO’s, the e-classified marketplace in Indonesia. 

Seewal has exemplified her leadership in the digital transformation space, being accounted to for several ‘Singapore’s first’ digital transformation initiatives. These include Singapore’s first ‘Netflix for Cars’, a car subscription-based service; Singapore’s first life insurer chatbot, and Singapore’s first pay-as-you-drive insurance service. 

“I am delighted to join the Redhill team at a pivotal time in the company’s international growth. With several recent acquisitions, new service offerings, industry partnerships and a highly experienced core team, we have a strong foundation in place as we write the next chapter of our growth. I look forward to imparting my knowledge of the industry to help take the company to greater heights,” commented Seewal. 

Puthenparambil added, “She’s [well-positioned] to help the company execute on our international expansion plans while driving operational improvements. I am delighted to welcome Manisha to our team.”

Redhill has been ramping up its growth in the past year with a slew of new team hires and a couple of acquisitions such as video production company VS Story. 

For MARKETECH APAC’s Empowered Women series this 2021, Seewal was one of the women marketing leaders who sat down with us to share her leadership story and insights. 

In the conversation, she shared about the bias that is still ever-present for leaders like her in male-dominated spaces such as the automotive. 

“I think that’s the main reason why we need more women to join the industry so we can start changing the narrative,” Seewal said. 

Marketing Featured APAC

Merkle B2B appoints Min Zie Liyu as executive creative director for APAC

Singapore – Merkle B2B, the B2B arm of dentsu’s customer experience agency Merkle, has announced the appointment of Min Zie Liyu to the role of executive creative director for APAC. Based in Singapore, Min Zie will oversee Merkle B2B’s creative work with key clients in the region. 

Min Zie brings a wealth of experience and expertise in the creative space to the role. His career spans over two decades across advertising, communications and design in Japan and Singapore. He has previously worked at Bates Singapore, Bates141 Japan, OgilvyAction Tokyo, JWT and Wunderman Thompson

He has also previously led the creative strategy on major brands including HSBC, Changi Airport, Audi Japan, Lazada, Unilever, Johnson & Johnson, Housing Development Board, Kellogg’s, Heineken and Nokia. During his career, Min Zie has won almost 80 industry awards, including at Cannes, Ad Fest, One Show, Mob-ex, as well as JWT Singapore’s first Gold Effies and Media Grand Prix for SilkAir. 

Dentsu International shared that Min Zie’s expertise lies in crafting brand experiences that create lasting value and driving creativity that leverages insightful data and technology.

Farrokh Madon, chief creative officer of Merkle B2B for APAC, said, “Min Zie is an incredibly passionate creative talent. His creative storytelling leveraging data and tech have won accolades and [is] recognised worldwide. We are delighted to have him join Merkle B2B and bolster our strong creative team.” 

Min Zie himself commented, “I am excited to work with the talented team at Merkle to help companies create well-crafted and profoundly engaging customer experiences through creativity that leverages expertise in insightful data and tech empowerment.” 

Main Feature Platforms APAC

MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony

The Philippines – MARKETECH APAC, a marketing-centric media company has reformatted last year’s Empowered Women Series into Empowered Women 2023: Marketing Conference & Awards.

Last year, MARKETECH APAC selected 13 women leaders across the Asia Pacific to discover their leadership journey, experiences, and insights into anything about marketing. The content was produced in the form of videos, podcasts, and articles. Some women marketing leaders that graced the inaugural series were Manisha Seewal, CMO of Gumtree Australia; Vasuta Agarwal, SVP & managing director of InMobi APAC; Angeli Beltran, director of interactive commerce ASEAN & global care centre of excellence at Reckitt; Raushida Vasaiwala, general manager for APAC at Celtra; and Eileen Ooi, CEO of Omnicom Media Group Malaysia.

The conference component

This year, MARKETECH APAC introduces a unique platform to recognize women’s empowerment in the industry in a one-day virtual event during women’s month – March 30, 2023. The virtual event starts with a half-day conference featuring renowned women industry leaders in the Asia Pacific to talk about the trends and insights in marketing. 

Approximately, 10 top-notched women speakers will be invited to speak. While the conference features women marketing leaders, the event is open to all audiences. 

The awards segment

The second half of the day will be an awards ceremony. There are 5 categories: (1) Empowered Women in Marketing, (2) Empowered Women in Agency, (3) Empowered Women in Tech, (4) Empowered Women in Platforms, and (5) Empowered Women in SME.

There would be at least 20 winners for each category. MARKETECH APAC will write a dedicated article for each winner to further celebrate their success.

All nominees will receive a complimentary pass to join the virtual event.

Speaking about the launch, Joven Barceñas, founder & CEO of MARKETECH APAC, said, “We have received great feedback and reviews about our last Empowered Women Series. We are greatly encouraged to innovate and to reformat the programme to further highlight the achievements of women in the marketing industry.”

Barceñas added, “The conference component of the event allows us to gather the select women marketing leaders to share their insights and experiences not just to empower women marketers but everyone in the industry.”

“The award winners are selected by an esteemed women panel of judges in the industry. This process offers a genuine result for the winners. Not to mention that we have a head of the jury for each category which further validates the authenticity of the awards.”

Meanwhile, Shaina Teope, regional editor of MARKETECH APAC, also commented, “Diversity in leadership is an ongoing challenge for all industries and this includes the marketing world. Some of the most successful brands and creative outfits are helmed by women and we want to be at the forefront of honouring these amazing leaders. While we introduced a very successful pilot series last year, we wanted to come out with a stronger initiative. We’re proud of ‘Empowered Women 2023’ which now boasts a bigger platform to give female marketing leaders the recognition they deserve.” 

Here are the key dates:

Entry Submission – until January 31, 2023

Judging Period – February 1 – 15, 2023

Virtual Awarding Ceremony – March 30, 2023

The nomination fee is US$249 (early-bird rate), applicable until January 31, 2023. After which, the standard fee of US$349 applies.

The event site is currently in the works. Interested parties can contact MARKETECH APAC’s team about the nomination process and sponsorship opportunities at [email protected].

Marketing Featured APAC

Ogilvy Consulting in Asia looks to dual ‘presidency’ as incumbent CEO retires

Hong Kong – Ogilvy Consulting, the strategic consultancy group of global creative network Ogilvy, has announced a new leadership structure in Asia as incumbent CEO Jerry Smith retires by the end of the year. Chris Brewer is named President of Business Transformation and Innovation, while Paolo Mercado is appointed as the new President of Brand Transformation and Innovation in Asia. Both appointments are senior elevations.

Brewer is former managing director of the region, while, Mercado is previously VP of the Behavioral Science practice. Ogilvy Consulting said the new dual leadership structure aims to bring focus to two large and vital practice areas that it is looking to accelerate in the coming months. 

As Smith steps down, he will continue to work for the company in an advisory capacity. 

“Jerry has been a true pillar and thought leader of Ogilvy in Asia for over two decades as well as a champion of helping create and lead the future. He leaves a lasting legacy and framework that will prevail as we see Chris and Paolo work together to ensure that there is a common and coordinated plan for Ogilvy Consulting in Asia as a whole,” said Kent Wertime, Co-CEO of Ogilvy Asia

The Global CEO of Ogilvy Consulting, Carla Hendra, also commented, “No one worked more closely with me than Jerry to develop the original concept of Ogilvy Consulting globally. He led so much innovation for Ogilvy Consulting and our clients – from our relationship with MIT and the Open Roads initiative to forging countless technology partnerships. I am excited to begin work with Chris and Paolo to continue Ogilvy Consulting’s strong growth in Asia, and in support of our global innovation solutions for brands and businesses.” 

Brewer, in his role as President of Business Transformation and Innovation, will be focusing on a number of areas of business transformation, inclusive of business audits, transformation strategies and roadmaps, as well as product/service/experience strategy and design, and marketing transformation. He will closely align consulting services to Ogilvy Experience and Verticurl for digital transformation where Ogilvy has been seeing enormous growth potential. 

Meanwhile, Mercado as President of Brand Transformation and Innovation will continue to develop Behavioral Science services, sustainability consulting, and various other areas of brand transformation and portfolio strategies for clients. 

Prior to joining Ogilvy, Mercado spent 12 years with Nestlé where he headed up marketing and communications for China, and then in the Philippines where he also led Innovation. Throughout his career, Mercado has managed complex marketing projects in all major geographies of Asia Pacific, North America, Latin America, Europe and the Middle East. 

Meanwhile, Brewer as former MD led Ogilvy Consulting based out of Hong Kong, which he has called home for 15 years. He is responsible for advising C-Suites, boards, and business leaders on the creation of transformational growth strategies. This has included AXA, FWD Insurance, HSBC, Jardine Matheson, China Mobile, PVH, Marriott International, Huawei and Asia Miles to name notables – work which has resulted in both palpable business outcomes and award-winning impact. 

Commenting on the new leadership structure, Chris Reitermann, Co-CEO of Ogilvy Asia, said, “We are thrilled to make these key appointments to our leadership team at Ogilvy Consulting. Both Chris and Paolo have an acute understanding of our clients’ rapidly changing needs in Asia and will be instrumental in delivering cross-capability work that generates impact and positions us as the go-to growth partner in the region.”

Main Feature Marketing Southeast Asia

Agency Leadership Decoded: M&C Saatchi Singapore’s Madina Kalyayeva on building strategic team interactions

For Madina Kalyayeva, M&C Saatchi Singapore’s managing director, to keep a team engaged and empowered is simple – it’s all about looking no further than the team in generating and spurring innovation in creative work – trusting what each has to offer and share. 

“We tend to seek motivation from special programmes or coaches, while we neglect the talented individuals we interact with on a daily basis,” said Madina. 

As a female leader, there are three things that Madina encourages the most in her team: Seeing the good in change; keeping one’s network diverse; and learning to be comfortable with the unfamiliar. 

Being comfortable with the unknown

The digital world is ever-changing which means that brands and creative partners like M&C Saatchi are continuously placed in new and unfamiliar positions that demand them to adapt to change and drive inventiveness amidst making sense of the unknown. Madina said that considering this challenge, while best practices are good, it doesn’t serve well to stick to one thing for too long. 

Best practices are good, but not necessarily reliable as information flows faster than ever, and complex models are now required to evaluate possibilities. That is why today, in the digitally enabled world, we need to create new patterns and seek new opportunities.

Madina Kalyayeva, Manading Director, M&C Saatchi Singapore

In building up the sophistication and versatility of her team, the marketing leader strives to encourage members to make their network as diverse as possible. This is the same principle she adopts herself, and thus one of the key aspects of the kind of leadership she puts forth. 

She believes that the “diversity of thought” can be the very tool in coming up with effective creative-led solutions. 

Develop relationships with people who are outside of your comfort “friendship” zone, connect with those who are different and learn about similarities and cooperate with them to achieve a common goal. This can become a tool for a solution through the diversity of thought.

Madina Kalyayeva, Manading Director, M&C Saatchi Singapore

Strategic & insight-driven huddles

The MD of the Singapore team believes in beefing up the team’s talent and experience and actually tapping them in order to bring to fruition groundbreaking work. 

The marketing leader implements sharing sessions where once a month, a partner, client, or team member is invited to conduct a session about something they believe is exciting which could be anything under the creative and marketing domain, such as Discord training session, Metaverse Fashion Week walkthrough, 101 to Minting of NFTs, and Best Practices in Publishing, amongst others. 

Madina strongly sees the effective impact of these strategic huddles as they become a unique opportunity to learn from one’s peers, clients, and partners. It’s about encouraging team members to use the people around them and their network to the most potential, and constantly interacting and really listening to how they have solved a problem, initiated a solution, or suggested an impactful idea. 

“We all go home and put on a different role – this initiative allows one to show the wider team the other functions they take on and their interests outside of work and teach us something new,” says Madina.

Genuine interactions producing out-of-the-box thinking

As the world changes by the minute, it’s not only important, but crucial, to constantly think outside the box. Madina said that the insight-driven sessions have only borne good fruit upon their implementation. Besides the fact that it allowed the team to learn about each other’s outside-of-work interests and activities, the new things learned allowed them to view and put together proposals differently. 

“We started to utilise the networks better and welcomed more outside-of-the-box ideas from the junior team, as they often have the most diverse connections,” she shared. 

Madina said that in the desire of organisations to connect teams together, initiatives would sometimes feel forced, hence, turns to be counteractive. Therefore, the key is building authentic and genuine points of interaction. 

“Forced by management team activities to bond became unnecessary, and the teams started to also hang out outside of work and on weekends together,” said Madina.

She added, “In general, productivity increased as everyone became more familiar with and keen to learn more from each other.”

Main Feature Marketing Southeast Asia

Agency Leadership Decoded: Havas Media Group Singapore’s Jacqui Lim on cultivating meaningful work experiences

For Jacqui Lim, the CEO of Havas Media Group in Singapore, there’s nothing grandiose to excellent leadership where simply the values of good ‘ol humility and service are king. She says that a large part of the organisation’s culture stems from the top, and this means that the demand for transparency and accountability is higher from this level of the firm than anybody else. 

“If we are not transparent and hold even the most senior person in the organisation accountable to upholding the core values we stand for, we won’t be able to build motivated teams who truly believe in building their career with us,” says Jacqui. 

She said that in addition to active listening and transparent communication, it’s about “Exuding the right vibes.” What does this exactly mean?

Cultivating ‘meaningful work’ experiences

For Havas Media Group in Singapore, the goal is to nurture and create meaningful experiences within the team so that in turn, they are able to manifest ‘meaning’ and ‘substance’ through the work they do – a meaningful difference. 

As an agency network whose mission is to make a meaningful difference, we continuously strive to promote a positive work environment. All the initiatives we embark on for our staff are done with the sole purpose of creating a meaningful core to all that we do.

Jacqui Lim, CEO, Havas Media Group Singapore

Of course, in order to put forth notable work that shakes audiences, the agency must set up an environment that effectively breeds this ingenuity and Jacqui says that the Singapore team does this by prioritising inclusivity – where everyone has an equal voice – at all times. 

Regardless of how junior or new they are in the industry, we are often pleasantly surprised by their perspectives and ideas if we offer them the platform to be heard.

Jacqui Lim, CEO, Havas Media Group Singapore

This step pays off in multi-folds, shares Jacqui, as they cultivate a space of empowerment and inclusivity, where everyone has an equal chance to speak up and become more engaged and involved in the organisation’s journey.

Meaningful’ internal initiatives

When Havas says they aim to do meaningful work together, they literally mean being a team and engaging in valuable activities as a group.

One of the initiatives in line with this is pro-bono work. The aim is to marry multi-talented teams and their capabilities for a good cause to be able to give back to society. Doing ‘meaningful work’ also means helping to create a sustainable future together. One such activity is called Green Nudge where teams came together to clean up the Sembawang shoreline in Singapore and collected over 150kg of trash. 

Meanwhile, another initiative was the #OneDabaoAtATime where they encouraged agency members to maximise reusable containers for packing their lunches instead of disposables.

Jacqui said that while the agency has always had various employee initiatives in the past, the pandemic has taught them that more effort is required to promote mental wellness, work-life balance, and a sense of belonging. 

The collective of our initiatives are centred around achieving these larger objectives of providing motivation and appreciation to the people as teams and as individual.

Jacqui Lim, CEO, Havas Media Group Singapore

Keeping the Havas Village happy 

Havas Media Group is known for calling their integrated teams ‘Village’, and suffice to say, the Singapore village of the group is consistently being kept happy and empowered. 

According to its HavasSay Survey which serves as a report card after all the programs and initiatives are rolled out during the year, the agency has had a +35% overall improvement in scores across various categories such as sense of belonging to the agency, fairness, and confidence in the future, amongst others. The interactions among its people, in-person and online on the agency’s social pages, also show how the initiatives have taken effect to its Villagers having a happier and more fulfilling time at work, shared Jacqui.

She says that the key will always be walking with them and not ahead of them – the virtue of servant leadership

Be authentic and a servant-leader.

Jacqui Lim, CEO, Havas Media Group Singapore

For her, to be a servant-leader is to have the mindset of growing, learning, and thriving together with the team. “Only then,” Jacqui continued, “ will there be a sense of fulfilment and purpose for all that will invariably lead to a flourishing organisation. The heart always guides the mind to achieve greatness” 

Main Feature Marketing Southeast Asia

Agency Leadership Decoded: Ogilvy Thailand’s Jiravara Virayavardhana on building the ‘immunity for change’

Change. For Jiravara Virayavardhana, Ogilvy Thailand’s managing director, leading her people revolves around the only constant matter in this world – change. 

The 6-year MD believes that leadership is the ability to successfully lead people “to win over change.” Sure, this philosophy emanates from Ogilvy Founder David Ogilvy, but Jiravara as a leader, is taking this concept as her own, and adapting it to the contemporary challenges of her time. 

She says, ‘The bigger you are, the bolder you must become.’ More often than not, everybody rallies behind the smaller and nimbler teams, but Jiravara believes there isn’t any reason that the bigger firms can’t be as agile and sprightly when it comes to change. 

This is in the case of Ogilvy – as a large network agency with a global presence, the advertising firm is in an incredibly advantageous, rather than restricting, position to be a driver of change. 

Leaders must have the courage – to embrace the unexpected, to try the untested, and to charter the unknown territory – and they will surely conquer the furious tides of change.

Jiravara Virayavardhana, Managing Director, Ogilvy Thailand

Building the ‘the immunity for change’ 

The Ogilvy ethos couldn’t stress enough the power of flexibility and adaptability to change. As such, every move the global collective does is being aimed toward building ‘the immunity for change’ – that is, being equipped with a special combination of new and crucial skills in order to propel the agency in being the top of the competition against the never-ending unpredictability of the market and the industry. 

And who better person to lead this charge for the Thailand team than Jiravara. The leader is a veteran communications consultant and has been with the agency in Thailand for about two decades now. ‘The immunity for change’ principle is being held at the core of every internal initiative developed within the agency. 

Our initiatives come from the idea of how we can most effectively inject the ‘immunity for change’ into our people: we need to both stimulate their minds and nourish their souls

Jiravara Virayavardhana, Managing Director, Ogilvy Thailand

Data-driven team engagement

Marketing campaigns are now measured against their strategic use of data, and in Ogilvy Thailand, putting in place internal programs to keep the team highly motivated is no different. 

Amongst the agencies’ team initiatives is the ‘Super U’ program which was inspired by the World Economic Forum’s Future of Jobs Report and is built to equip people with the skills for the next decade. According to Jiravara, the program consists of workshops for every capability – from client service, planning, to creative departments. She shares that through it, the team is made empowered to think more sharply and analytically and do their jobs faster and more productively, and ultimately, help them stay ahead of the new developments in data, technology, and digital transformation. 

Of course, there’s to nurturing their creative geniuses while there’s also taking care of their wellbeing. For the latter, Ogilvy Thailand has what is called ‘[email protected]’. Aimed at nourishing their souls, the online toolkit reveals the science and principles of well-being that will benefit team members’ professional and personal lives; meanwhile, its ‘I Am Here initiative’ is a safe community for employees to raise their mental concerns and get peer support. 

Ultimately, Ogilvy lives out the principle that existing leadership is only meant to beget future innovative leadership. In line with this, the agency in Thailand has developed Diversity & Inclusion schemes such as ‘30for30’ – a leadership program that is designed to encourage and challenge strong female talent at Ogilvy to reach their full potential.

Most awarded creative agency in Thailand

Jiravara must have been hitting the home run with her team to make Ogilvy Thailand the most awarded creative agency in the country; the agency has recently been named Cannes Lions’ Top 3 Creative Agency of the Decade in the region. 

Jiravara says, “All initiatives are driven by data. We have a systematic collection and analysis of data to determine what issues have the most impact and need to be addressed first.”

On the performance side, she shares the internal programs have significantly improved the agency’s winning rate. People are able to complete difficult tasks faster and more efficiently and are able to generate more leads within shorter timeframes. Its clients have rated them 88% in service quality in the Vantage satisfaction survey and the majority of their top 20 clients have continued their partnership with the agency. 

Jiravara shares that despite these achievements, what’s most important, above all, is knowing that its employees are happy and proud to work at Ogilvy and highly recommends it as a place to work. 

Main Feature Marketing APAC

MARKETECH APAC to spotlight agency leaders’ unique leadership in new series

Singapore – Oftentimes, we honour the collective genius of marketing and creative agencies against the backdrop of a groundbreaking brand campaign, but this time, we want to dive deeper.

The creative collaboration and process that these creative outfits immerse in is no minute feat, and we want to put the spotlight on the driving force that pushes for their success – the leaders.

There’s leadership and then there’s ‘unique’ leadership; and by this, we mean the agency chiefs that choose to let their ingenuity and out-of-the-box thinking influence the way they lead and empower their teams. 

Called ‘Agency Leadership Decoded’, the series will be inviting the top management of leading creative agencies in APAC to share with us how they are innovating their strategies to keep the morale and engagement of their teams in tip-top shape. 

Through each story, we aim to let leaders reveal their distinct leadership philosophies and share how they are letting their passion and prowess in the creative shapeshift into one-of-a-kind corporate initiatives. 

Learn the interesting insights of the following leaders:

Jiravara shares about how she is helping build within teams the ‘Immunity for change’.

Jacqui lets us in on how they are creating meaningful experiences within the agency that enables them to cast meaningful difference for brands.

Virat talks about the challenge of leaders in creating an environment that is resistance-proof to growth.

Madina discusses how strategic and insight-driven huddles can make a difference in teams’ empowerment.

Thomas shares how the agency is creating success from within in order for the team to live out its mission of ‘creating connected brands.’

Marketing Featured Southeast Asia

Sansanee Songkiatthana named marketing director of Bata Group in Thailand

Thailand – Sansanee Songkiatthana, previously of Klook in Thailand, has been named as the new marketing director of retail group Bata Group in Thailand. This is according to her LinkedIn update where she dated the start of the role at September this year. 

Songkiatthana’s marketing experience expands roles for Avon, Unilever, and Klook. At Unilever, she used to head marketing activation. Meanwhile, her time at Klook saw her assuming the position of head of marketing for Thailand, and then eventually moving up to the role of associate marketing director. 

The Bata Group is one of the leading manufacturers and retailers of footwear with a global presence. It is active in 70 countries across the globe and has over 5,300 brick-and-mortar stores spread over its markets. 

Main Feature Marketing APAC

MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing

The Philippines – MARKETECH APAC‘s What’s NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities. MARKETECH APAC will continue to feature thought-leadership articles written by renowned marketing leaders to cover various marketing areas, as it did last year.

With MARKETECH APAC‘s ongoing push to create relevant video content, we will gather the best in the industry this year and sit down with them to discuss how marketers can prepare for the upcoming year of marketing opportunities and challenges.

On November 3, 2022, What’s NEXT 2023 will kick off with a regional webinar, What’s NEXT: Events in Asia Pacific, in collaboration with event tech platform, Hubilo. On November 8, in partnership with influencer marketing platform Vamp, another regional webinar, What’s Next: Influencer Marketing in APAC, will be held.

True to its mission of creating a well-connected marketing community in Asia Pacific, What’s NEXT 2023 concludes with a two-day hybrid conference, What’s NEXT 2023: Marketing in Asia Pacific, on February 21-22, with at least 120 physical attendees in Manila and 1,500 virtual attendees from various markets in Asia Pacific.

The conference will spark offline and online discussions about digital, e-commerce, customer engagement, CX, esports, research, B2B, metaverse, and other relevant topics that will help marketers future-proof marketing strategies.

MARKETECH APAC’s What’s NEXT 2023 will be a go-to platform for checking out the marketing industry’s new trends, opportunities, and challenges to be explored in the region through this holistic approach.

Keep an eye on our website and social media pages for updates on the hybrid conference.

Please contact Joven Barceñas at [email protected] if you are interested in becoming a partner.