Affinity acquires German consumer engagement tech company Opinary

Chicago, USA – Global adtech company Affinity has announced the acquisition of Opinary, a German consumer engagement technology company. This marks the adtech’s objective of expanding its presence in the European market.

The acquisition adds a media touchpoint to Affinity’s portfolio of privacy-friendly advertising solutions for its existing advertisers and a new monetization and audience enrichment product for its publishers, across US, UK, EU, India and Asia. 

Additionally, the acquisition strengthens Affinity’s market presence in the EU through Opinary’s extensive network of brands and publishers. Opinary’s leadership team of Cornelius Frey, Pia Frey, Lothar Krause and Torben Brodt, and team of 26 in Germany will join Affinity’s team of 400 across India, US, UK, Indonesia, China, Malaysia and Brazil, taking the overall team strength to 430.

Lucas Roh, co-founder and chairman of Affinity, said, “We found the right DNA match with Opinary in terms of product, vision and team. This first acquisition is an exciting milestone for us, underscoring our commitment to driving smart and industry-leading solutions, and delivering exceptional value to our clients across the globe.”

Meanwhile, Cornelius Frey, CEO at Opinary, commented, “This collaboration strengthens our position in Europe and sets the stage for further growth and success internationally. We couldn’t be more excited about the opportunity to expand Opinary globally and enhance our portfolio in Europe through Affinity’s exceptionally smart suite of offerings.”