Australia – Global visual communication platform Canva has announced the acquisition of design platform Affinity. The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. 

While the last decade has seen rapid growth for Canva amongst a large chunk of knowledge workers without design training, the integration of Affinity’s professional design software now unlocks the full spectrum of designers at every level and stage of the design journey.

Moreover, as visual communication becomes the status quo in teams and organisations around the world, the acquisition also accelerates Canva’s enterprise ambitions, unlocking a future where professional designers can craft designs and templates with Affinity to scale across organizations with Canva.

Designed for the latest hardware and packed with features to simplify real-life professional workflows, Affinity’s all-inclusive photo editing, graphic design and desktop publishing products serve as a powerful, cost effective and subscription-free solution for photographers and designers requiring versatility and precision. 

Canva will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experiences and empowers them to do their best work. Together, Canva and Affinity will be a powerhouse combination built to supercharge the goals of every type of designer.

Cliff Obrecht, co-founder and COO at Canva, said, “Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business. From sales and marketing to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology, and we’re delighted to welcome them to Canva as we enter our next phase together.”

Meanwhile, Ashley Hewson, CEO of Affinity, commented, “Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish. We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable. Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.”

Chicago, USA – Global adtech company Affinity has announced the acquisition of Opinary, a German consumer engagement technology company. This marks the adtech’s objective of expanding its presence in the European market.

The acquisition adds a media touchpoint to Affinity’s portfolio of privacy-friendly advertising solutions for its existing advertisers and a new monetization and audience enrichment product for its publishers, across US, UK, EU, India and Asia. 

Additionally, the acquisition strengthens Affinity’s market presence in the EU through Opinary’s extensive network of brands and publishers. Opinary’s leadership team of Cornelius Frey, Pia Frey, Lothar Krause and Torben Brodt, and team of 26 in Germany will join Affinity’s team of 400 across India, US, UK, Indonesia, China, Malaysia and Brazil, taking the overall team strength to 430.

Lucas Roh, co-founder and chairman of Affinity, said, “We found the right DNA match with Opinary in terms of product, vision and team. This first acquisition is an exciting milestone for us, underscoring our commitment to driving smart and industry-leading solutions, and delivering exceptional value to our clients across the globe.”

Meanwhile, Cornelius Frey, CEO at Opinary, commented, “This collaboration strengthens our position in Europe and sets the stage for further growth and success internationally. We couldn’t be more excited about the opportunity to expand Opinary globally and enhance our portfolio in Europe through Affinity’s exceptionally smart suite of offerings.”