Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities

by Sharona Nicole Semilla

-

June 11, 2026

Singapore – Changi Airport is kicking off the 2026 football season with a new campaign celebrating the sport’s ability to bring people together, alongside free live match screenings and football-themed activities across the airport.

At the heart of the initiative is ‘Where The World Comes To Play,’ a new film featuring members of Singapore’s national football team and local football icon Fandi Ahmad. 

The campaign highlights community spirit, national pride and the global appeal of football through a journey across some of Changi Airport and Jewel’s most recognisable attractions.

The film follows a young football fan whose encounter with Singapore national team captain Hariss Harun sparks a football relay across the airport. The action unfolds through locations including Jewel Rain Vortex, The Wonderfall and Dreamscape.

The production also features Singapore men’s national team head coach Gavin Lee alongside players Jacob Mahler, Shawal Anuar, Kyoga Nakamura, and Tyan Foong.

Beyond the campaign film, Changi Airport is inviting football fans to watch matches together through free screenings held from 12 June to 20 July. 

Matches will be shown at Terminal 3’s ST3PS public area and TV lounges across the transit areas of all four terminals.

The football celebrations will also extend into interactive experiences across the airport. Visitors can take part in the Football Champions Trail at Terminal 3, where quizzes and challenges unlock shopping and dining rewards worth more than S$50, as well as a complimentary ticket to the Bouncing Net attraction at Jewel upon completion.

Passengers travelling through the airport’s transit areas can also participate in football-themed games and challenges for a chance to win prizes, including up to 200,000 Changi Rewards points.

Related Tags activation FIFA FIFA World Cup 2026 Changi Where The World Comes To Play Fandi Ahmad Singapore Changi Airport Campaign
Share this article

Related Articles

View All
[Media] Aleph x FIFA World Cup 2026 PH
Marketing Southeast Asia
Aleph launches fan-first digital ecosystem for FIFA World Cup 2026 in the Philippines
June 10, 2026
By Sharona Nicole Semilla
[Activation] ION ORCHARD x YOUR TABLE AWAITS YOU
Marketing Southeast Asia
ION Orchard serves up World Cup season with luxury dining, retail experiences
June 8, 2026
By Sharona Nicole Semilla
[Agency Appointment] Havas TH x Budweiser
Marketing Southeast Asia
Havas Thailand lands Budweiser 0.0 FIFA World Cup 2026 account in Thailand
May 11, 2026
By Sharona Nicole Semilla
[Campaign] Samsung x Thierry Henry
Marketing Global
Samsung taps Thierry Henry to front TV campaign ahead of 2026 football surge via BBH Singapore
May 6, 2026
By Sharona Nicole Semilla
Monks x New Element Media - Chasing The Dream
Marketing Global
FIFA 2026 documentary ‘Chasing the Dream’ by S4Capital’s Monks to capture human stories, fan passion
March 27, 2026
By Sharona Nicole Semilla
0213 FIFA Aleph
Platforms Southeast Asia
FIFA taps Aleph as exclusive media partner in PH for FIFA World Cup 2026
February 13, 2026
By Melissa Reyes
No posts found

Featured Articles

View All
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
Marketing Featured Southeast Asia
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
June 10, 2026
By Teddy Cambosa
CMAA 2026_Finalists FI
Marketing Featured APAC
MARKETECH APAC unveils finalists for Content Marketing Awards Asia Pacific 2026
June 1, 2026
By Aliza Carmona
NEXT AWARDS THAILAND JURY 2026
Marketing Featured Southeast Asia
MARKETECH APAC unveils first jury panel for inaugural ‘NEXT Awards Thailand 2026’
May 26, 2026
By Aliza Carmona
NEXT 2026_Jury Article (1920x1080 px) (4)
Marketing Featured Southeast Asia
NEXT Awards Indonesia 2026 second edition brings together top brand and marketing leaders for jury panel
April 29, 2026
By Aliza Carmona
NEXT HK 2026_JURY FI (1)
Marketing Featured East Asia
First jury roster for inaugural NEXT Awards Hong Kong 2026 announced, featuring cross-industry marketing leaders
April 16, 2026
By Aliza Carmona
MARKETECH APAC, UpTech Media announce second edition of ‘Retail & E-commerce Innovation Summit’ in Malaysia for 2026
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media announce second edition of ‘Retail & E-commerce Innovation Summit’ in Malaysia for 2026
April 10, 2026
By Teddy Cambosa
No posts found

Most Recent Articles

[Campaign] Where the World Comes to Play
Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities
June 11, 2026
Sharona Nicole Semilla
No posts found
Aleph appoints Arshan Saha as new Regional Director to drive APAC digital growth
June 11, 2026
Julian Bartolome
Zoom expands its AI ambitions with ZoomMate, a conversation-powered work assistant
June 11, 2026
Sharona Nicole Semilla
ASICS to spin off Onitsuka Tiger business into standalone group structure by 2027
June 11, 2026
Aliza Carmona
Agencies are not banks: Is Southeast Asia’s advertising industry facing a payment crisis?
June 11, 2026
Teddy Cambosa
First set of jury for second edition of ‘NEXT Awards Malaysia 2026’ announced, featuring top local marketing leaders
June 11, 2026
Teddy Cambosa
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin