Singapore – Global advertising agency and public relations company Publicis Groupe in SEA has appointed Sujith Rao, former managing director of Reprise Digital, to be its new managing director of Publicis Commerce. This move aims to accelerate the Groupe’s commerce offering in the region and further unlock client growth.
In his new role, Rao, who will be based in Kuala Lumpur, Malaysia, will be working with Publicis Groupe’s network of agencies and practice areas across SEA. He will also be orchestrating a deeper connection between the Groupe’s commerce strategy and solutions with its creative, media, performance, and production capabilities, delivering data-driven end-to-end consumer journeys that are optimised towards sales and business growth for the clients. Rao will be reporting to Ian Loon, who recently expanded his duties as chief transformation officer for Publicis Groupe SEA.
Aside from his previous role at Reprise Digital, Rao also held roles at Travelguru.com, Cbazarr.com, and IPG Mediabrands. He brings a wealth of experience with a proven track record of growing new revenue streams through the launch of innovative products and solutions, rooted in data and analytics.
Commenting on his appointment, Rao said, “I am excited and honoured by the opportunity to work across multiple markets, brands, and capabilities, driving the evolution of Publicis Groupe’s commerce offering in Southeast Asia. Our global investments, locally relevant solutions, and the Groupe’s Power of One ethos are the perfect framework for crafting bespoke digital commerce innovations, and I am ready to get started on this journey with our clients.”
Meanwhile, Loon shared, “We are delighted to have Sujith captain and grow our highly ambitious Publicis Commerce journey. His credentials as a solutions architect, problem solver, and people connector will enable the Groupe’s ongoing transformation agenda while delivering innovative commerce solutions that marry brand building and conversion for our clients across the region.”
