Singapore – Singapore-based global communications agency Redhill has announced its expansion into the United Kingdom, and appointing Loriann Luckings-Marwood as its director for its UK office. This follows months after its previous expansion to the Middle East and Africa in April this year.
Through establishing their presence in the UK and by tapping into the expertise of their global network, Redhill’s aim is to provide local clients with strategic communications solutions to enter new markets and expand their global footprint and global clients to enter and deepen their market presence in the UK.
Within the first month of its operations, starting September 2022, Redhill has secured The Powder Shampoo as its first client along with a number of projects and new business opportunities in the pipeline that are expected to materialise later this quarter.
Jacob Puthenparambil, CEO at Redhill, said, “The decision to expand into the UK was the next logical step in our global business growth strategy. By establishing our presence in the UK, we are now better able to service local marketers and welcome global and regional brands and clients to the UK.”
He added, “We could not be more pleased to have Loriann join our team. Her extensive experience, deep technical expertise, excellent understanding of the UK market and local market relationships with stakeholders and the media will be instrumental in providing the highest level of service to our clients seeking integrated communication solutions.”
Meanwhile, Loriann will focus on establishing the UK market, driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth in addition to hiring new talent.
With nearly two decades experience in the communications industry, Loriann has established a strong track record in planning, leading, and executing integrated communications strategies. She specialises in retail and consumer brand communications, and throughout her career, has delivered insight-informed integrated campaigns for renowned brands such as Microsoft, eBay, and the National Health Service (NHS) in the UK.
Tavy Cussinel, managing director at Redhill, said, “Loriann is not just a consummate public relations professional – she also knows the communications industry inside out and is deeply passionate about storytelling, which is a must in creating authentic connections and meaningful impact. She brings a wealth of experience from working with some of the biggest brands in the world, and her drive to create and connect in new, innovative ways is a perfect fit with the Redhill DNA. I believe that Redhill UK could not be in safer hands with Loriann at the helm, and I am excited to see it grow.”
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