Jakarta, Indonesia – As the financial services industry in Indonesia is returning to a state of normalcy, local banks and insurers are encouraged to step up their engagement strategies amidst a changing demographic landscape in the country, new data from sales engagement solutions provider Vymo.
According to the insights, around 73% of consumers say a differentiated experience, not just an acceptable experience, is what it takes for a customer to remain loyal. Meanwhile leading banks and insurers will use relevant and responsible personalization as a key differentiator to create loyal clients, while dedicated advisors will be responsible for creating stronger brand loyalty for customers.
It also noted that financial service institutions will need to build a salesforce that can adapt, attract and retain the loyalties of Indonesia’s digital-savvy consumer class with considerable spending power. While the quality of financial products and services from data utilisation has improved significantly, customer expectations in terms of product relevance, personalised buying experience, and post-sales support are key differentiators in the digital landscape.
Rajesh Sabhlok, managing director for APAC at Vymo, said, “Previously, lifestyle insurance was based on life stages. Someone starts a family, you talk to them about the increased cover they need. They change their jobs, there’s a salary hike, you advise them to set aside a part as insurance. But today, you can’t meet them in person. Here’s where technology enables remote engagement with customers.”
