Singapore – As the Chinese New Year festivities are focused on the celebration of the Year of the Tiger, the World Wide Fund for Nature (WWF) in Singapore has launched its latest awareness campaign on how climate change affects tigers in the world, with the launch of its island-wide tiger art trail called “AR-mazing Tiger Trail.”
The campaign, which will be unveiled this February, will feature 33 life-sized tiger art sculptures, designed by a collective of internationally-acclaimed artists in a bid to further awareness of the conservatorship of these magnificent creatures. Each of these sculptures present a unique perspective on the various effects of climate change on tigers.
Using art as an instrument to educate and effect change, WWF-Singapore’s AR-mazing Tiger Trail will explore the future of tiger conservation and ignite hope that positive change is possible if we unite with a common goal.
R. Raghunathan, CEO at WWF Singapore, said that they are delighted to be working with this incredible collective of artists to drive awareness for their tiger conservation mission in a fun, engaging, and approachable way.
“We hope that WWF-Singapore’s AR-mazing Tiger Trail will inspire our fellow Singaporeans and communities around the region to learn more about how our individual actions contribute to biological diversity. I also wish to thank our partners for supporting this important mission,” he said.
The artists hail from various countries, including Singapore, China, United Kingdom, Thailand, Australia, Bhutan, India, Indonesia, Italy, Malaysia, Syria, and the United States.
Meanwhile, Chris Westbrook, curator of Tiger Trail 2022, commented, “The mission of WWF-Singapore’s AR-mazing Tiger Trail was particularly poignant as I connected with the various artists involved around the world. The Tiger is a majestic animal, and the passion for protecting this incredible species is evident through the various works. We cannot wait to unveil the full trail.”
