Tag: Awareness
Australia – The Australian Government has appointed Think HQ to lead a nationwide community engagement campaign aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP). Awarded through a competitive tender process, the remit will see the agency develop and deliver...
![[Agency Appointment] Havas Red x Farmsafe AU](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-Red-x-Farmsafe-AU.jpg)
Brisbane, Australia – As fatalities and serious injuries on Australian farms continue climbing, Farmsafe Australia is turning to behavioural marketing in an attempt to shift long-entrenched attitudes across the country’s agricultural sector. The organisation has appointed Havas Red Brisbane to lead two...
![[Campaign] Thanachart Insurance x YDM Thailand](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Thanachart-Insurance-x-YDM-Thailand.jpg)
Bangkok, Thailand – Thanachart Insurance has launched a road safety campaign in Roi-Et Province that turns the reverse side of traffic signs into warnings aimed specifically at wrong-way motorcycle riders, one of the country’s deadliest traffic behaviours. Created with YDM Thailand and backed by the...
![[Campaign] GSK Shingles 50s](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-GSK-Shingles-50s.jpg)
Singapore – GlaxoSmithKline Singapore has launched a nationwide shingles awareness campaign, ‘WAIT FOR WHAT?’, aimed at encouraging older adults to seek medical advice on the disease. Running from March through the year, the campaign features Mediacorp artistes Chen Shu Cheng, Richard Low, and Zhu Hou...
![[Campaign] We Are Mobilise’s Youth Homelessness Matters Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-We-Are-Mobilises-Youth-Homelessness-Matters-Day.jpg)
Sydney, Australia – We Are Mobilise has launched a street-level campaign across Australia to mark Youth Homelessness Matters Day, using a familiar symbol of childhood to highlight a largely hidden crisis. The campaign, “No Place To Grow”, created with Droga5, part of Accenture Song, replaces the domestic...
Singapore – Ministry of Home Affairs Singapore has launched a new public awareness film under its SGSecure initiative, aimed at encouraging vigilance in public spaces. Developed in partnership with VML Singapore, the short film “Bye Tech Neck” highlights how mobile phone use can reduce situational awareness,...
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
Singapore – AIA Group has launched a new regional campaign, ‘Rethink Healthy’, created by BBH Singapore, calling on people across Asia to question long-held definitions of health and adopt a more inclusive, compassionate view of wellbeing. The work follows three character-led films, released monthly,...
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)