Mumbai, India – Wondrlab, the platform-first marketing technology start-up in India, has announced that it has raised US$7m in a round of pre-series funding.
The startup will be utilizing its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, and programmatic advertising, as well as building world-class martech platforms.
Saurabh Varma, Wondrlab’s founder and chief executive officer, shared that they want to thank the investors for their faith and belief in the agency, and they believe that their differentiated strategy of being platform-first is a great value proposition for the clients.
“We will continue to invest in building deep capabilities across digital business transformation, content, data, and marketing tech platforms. The next six months will be key to building on our incredible momentum,” said Varma.
The round was led by venture fund firm Pi Ventures LLP, private investment company Tanas Capital, digital transformation partner Prodapt Holdings, and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital.
Narayanan Venkitraman, the investment advisor of Narotam Sekhsaria Family Office (NSFO), commented “We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world-class team coming together on the back of a shared ambition.”
Amit Sharma, Tanas Capital’s managing director and head of corporate finance and investments, said that the proposition is truly unique, and they are excited about being a part of this journey.
“Wondrlab’s focus on digital communication and DBT; always being platform-first and building world-class martech products will create incredible value for clients and eventually investors.”
