Kuala Lumpur, Malaysia – Local-based marketing expert marketplace MARQETR has announced the opening of its first-ever equity crowdfunding (ECF), aimed at building its next generation technology platform, increasing headcount, amplifying its marketing activities and access new markets within Asia.
MARQETR, which is founded by marketer and brand-building entrepreneur Mawarni Adam, is a tech-enabled on-demand marketing experts marketplace, a matching platform for business users and high-skilled marketing professional that is leveraging data, technology, and digital innovations to build the future of work for the marketing industry.
According to the company, said ECF targets to raise a minimum of RM250k in return for 1.81% equity, and a maximum of RM3.25m in return for 19.35% equity. This values MARQETR at RM13.5m pre-money.
For Adam, with COVID-19 redefining the marketers’ playbook and accelerating flexible work, they don’t just have a business opportunity here, but also have a huge social opportunity, as studies have shown that there is a great corporate departure that’s happening and the 9-5 is ‘dying’, and that workers generally, and in their case marketers, are looking for alternatives.
“The way we find quality strategic marketing solutions and relevant marketing experts now is totally broken. As dynamic and vibrant as the marketing industry is, it still operates in archaic ways. Business users don’t have access to all their options and when they do find the option, the process is frictioned, long and complex,” Adam stated.
She further explained, “Based on our research, we’ve estimated that there will be at least 50,000 marketers in Malaysia, and 440,000 marketers regionally, making the shift to on-demand and flexible work. When combined with the growing needs of an estimated 64,000 startups and 6.4m SMEs in the region, adopting the same on-demand marketing strategies during a period of unprecedented economic turmoil and post-pandemic trends.”
Additionally, Adam believes that MARQETR is primed for growth to address the capability gap and empower both the service users and providers within a supported marketing ecosystem.
MARQETR’s seed round is open to individuals, angels, institutional investors and members of the marketing community. Investors are able to invest as little as RM2,709 to own a piece of the company, and help shape the future of the brand. Early bird offers of up to 15% bonus shares are available until 31 October 2021.