Tag: MarTech
According to Insider One, the acquisition is intended to strengthen its data infrastructure and expand its capabilities for autonomous customer engagement at enterprise scale.
In a landscape where marketing technology is no longer a “nice-to-have” but the backbone of modern campaigns, MARKETECH APAC is once again putting the spotlight on the people and platforms driving that shift with the opening of entries for the Marketing Technology Awards 2026. Now in its third edition,...
India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head. Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas...
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
Australia – Australian marketers are grappling with widespread underutilisation of marketing technology, capability gaps in first-party data, and mounting pressure to adapt to emerging AI technologies, according to a new report from digital consultancy Arktic Fox. The Digital, Marketing & eComm in...
Furthermore, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.
As the marketing landscape continues to evolve, leveraging martech effectively is no longer just an advantage—it is a necessity for sustainable growth and competitive differentiation.
With this move, Appier strengthens its ability to deliver cutting-edge generative AI-powered solutions, providing businesses with enhanced performance and cost efficiencies across the entire advertising lifecycle—from creative generation to performance optimisation.
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids-1.jpg)