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Marketing Featured Global

Wondrlab acquires performance marketing agency NEON

Mumbai, India – Martech network Wondrlab has acquired performance marketing agency NEON. This is Wondrlab’s newest acquisition, alongside WYP and Opportune, and follows its 2021 US$7m funding round.

Wondrlab advocates a full-funnel approach to helping brands win. This acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetisation. This is especially necessary for building a first-party digital landscape to survive in a cookie-less future.

NEON uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.

Saurabh Varma, founder and CEO at Wondrlab, said “Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.”

Meanwhile Meher Patel, founder at NEON, commented, “We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting to say the least. The singular focus on delivering on the full-funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.”

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Marketing Featured South Asia

Wondrlab raises US$7m to bolster martech growth

Mumbai, India – Wondrlab, the platform-first marketing technology start-up in India, has announced that it has raised US$7m in a round of pre-series funding.

The startup will be utilizing its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, and programmatic advertising, as well as building world-class martech platforms. 

Saurabh Varma, Wondrlab’s founder and chief executive officer, shared that they want to thank the investors for their faith and belief in the agency, and they believe that their differentiated strategy of being platform-first is a great value proposition for the clients. 

“We will continue to invest in building deep capabilities across digital business transformation, content, data, and marketing tech platforms. The next six months will be key to building on our incredible momentum,” said Varma.

The round was led by venture fund firm Pi Ventures LLP, private investment company Tanas Capital, digital transformation partner Prodapt Holdings, and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital. 

Narayanan Venkitraman, the investment advisor of Narotam Sekhsaria Family Office (NSFO), commented “We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world-class team coming together on the back of a shared ambition.”

Amit Sharma, Tanas Capital’s managing director and head of corporate finance and investments, said that the proposition is truly unique, and they are excited about being a part of this journey. 

“Wondrlab’s focus on digital communication and DBT; always being platform-first and building world-class martech products will create incredible value for clients and eventually investors.”

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Marketing Featured South Asia

India’s Wondrlab hires new digital head to scale up digital leadership

Mumbai, India – Wondrlab, the platform-first marketing technology start-up in India, has appointed Jateen Kore, former head of digital marketing at banking firm IDFC First Bank, to be its new digital head

Kore brings with him over 20 years of experience in managing digital businesses across several industries including banking, financial services, and insurance, as well as telecom. He has been an entrepreneur of a B2B start-up and has previously held business roles at telco Vodafone, online marketplace Apnaloan.com, and life insurance providers ICICI Prudential Life and Tata AIG Life. 

In his new role, Kore will be setting up the digital practice and bringing forth the company’s platform-first approach to help brands win on digital. He will be based in Mumbai, India, and will report directly to Rakesh Hinduja, the co-founder and managing partner for content platform at Wondrlab.

Commenting on his appointment, Kore said that the opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment his experience and contribute to the success of brands across categories.

“I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” added Kore.

Meanwhile, Hinduja shared that Wondrlab’s vision is to strengthen the digital ecosystem for brands, and they focus on building expertise that creates real value for them to support today’s dynamic marketing demand. 

“Jateen’s experience straddles the entire digital funnel and his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce, and martech best practices. His diverse skill-set and deep understanding of top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” said Hinduja.