Sydney, Australia — Eagle Eye has announced a series of leadership changes across its Asia-Pacific operations as the SaaS and AI-driven loyalty technology company accelerates its regional growth ambitions.
The company has promoted Caitlin Stephens to chief of staff for APAC and Aaron Crowe to head of revenue for APAC.
Stephens will oversee regional operations, while Crowe will drive revenue opportunities across the fast-expanding market.
Former APAC vice president Jonathan Reeve has transitioned to regional sales director for Australia and New Zealand, a shift designed to deepen Eagle Eye’s focus on its strong ANZ pipeline, where it already works with several market-leading brands.
The moves come as Eagle Eye’s APAC business surpasses $10 million in revenue, supported by recent contract wins with major names including Central Group and Metro in Southeast Asia, and Transurban, Viva Energy and Z Energyin Australia and New Zealand.
The company also works with Endeavour Group and Woolworths Group, backed by a regional team experienced in delivering large-scale loyalty programmes.
Reeve said the new structure enables sharper market focus, “There’s a massive opportunity in Australia and New Zealand. The clients we work with are doing very well and are seen as the pioneering leaders, so we’re seeing strong interest in our platform.”
The company also works with Endeavour Group and Woolworths Group, backed by a regional team experienced in delivering large-scale loyalty programmes.
“This allows us to capitalise over the next couple of years as more businesses look to move to a fully digital model. Previously, when I was looking after all of APAC, I was stretched, whereas now this ensures we can fully focus on our ANZ opportunities over the next couple of years,” Reeve explained.
He added, “The team are loyal to the business, and that helps us a lot as we’re looking to bring on new clients because clients know they’re going to be working with experienced professionals who know what they’re doing.”
Stephens said she was excited to continue working alongside a deeply committed team.
“Together we have built a truly market-leading offering that’s transforming how brands engage with their customers,” she said. “With the expertise of our people, clients and the support of Jonathan, Aaron and the wider business, I’m excited for what’s ahead as we take Eagle Eye’s growth in APAC to the next level,” she said.
Crowe said the promotion reflected Eagle Eye’s strengthened commitment to the region.
“On a personal level, it’s a wonderful opportunity, but more importantly, it represents our Eagle Eye’s deep commitment to the APAC market,” he said. “I’m excited to empower our talented local teams and strengthen our partnerships, implementing our organic and inorganic plans, to deliver on this next phase of growth in the region.”
Eagle Eye continues to see rising demand for its AI solutions, building on its work with major global brands such as Carrefour and Tesco, as real-time personalisation becomes increasingly central to loyalty strategies.
The company recently launched Smart Rewards in APAC—a real-time loyalty solution capable of processing complex calculations in under 150 milliseconds.
The firm has also expanded its regional presence with new hires in Singapore and Thailand to support its next phase of growth.
