Consumers today are signaling a decisive shift away from traditional, one-way interactions through ads and emails. Instead, they’re embracing real-time, two-way conversations that feel immediate, authentic, and human. Whether it’s WhatsApp, LINE, Messenger, or in-app chat, these channels have become digital spaces where customers expect instant service, personalised recommendations, and meaningful engagement — not mass marketing. With that in mind: a question pops into mind for brands: how do you make the most out of these platforms to build customer loyalty and trust?
In response to this question, MARKETECH APAC is hosting an exclusive webinar on 25 November 2025 at 11:00 AM (UTC+08). Titled Messaging-Led Engagement: The New Frontline of Customer Experience, the webinar will explore why messaging apps are becoming the preferred channel for brand conversations — and how conversational engagement delivers stronger relationships and higher satisfaction compared to traditional marketing.
Moreover, this webinar–done in partnership with Proximus Global–will educate attendees on how leading retail, e-commerce, and BFSI organisations are using one-to-one, personalised communication at scale through omnichannel strategies that blend chat, voice, and digital platforms like WhatsApp to create seamless, connected customer journeys from the first touchpoint onward.
The webinar will feature an engaging panel discussion with seasoned industry leaders across Asia-Pacific, as they discuss how brands move customers through the funnel using ongoing conversations instead of one-off campaigns.
Moreover, they will also discuss how messaging helps brands communicate in a more relatable and empathetic way; and why prompt, consistent, and authentic messaging is key to retention and repeat business.
The lineup of speakers include:
- Greg Anonas, Marketing Director for International Wine and Food Group at Emperador Distillers, Inc.
- Ivy Leong, Regional Marketing Director, APAC at Faber-Castell
- Shalini Seneviratne, Marketing Director – Baby and Child Care at Kimberly-Clark
- Trinette D’lima, General Manager, Product at Route Mobile
Moreover, Route Mobile’s Trinette D’lima will be doing a keynote presentation on how conversational engagement builds stronger trust and loyalty compared to traditional ads, examples of industries leveraging messaging as the first touchpoint in the customer journey, and why messaging apps like WhatsApp Business are becoming the preferred channel for customer brands in the Asia-Pacific region.
“As we move closer to 2026, it’s clear that messaging will define the next frontier of customer experience. From real-time conversations to personalised interactions, brands are reimagining how they connect, engage, and build loyalty. At MARKETECH APAC, we’re excited to present our latest webinar, bringing together industry leaders to explore how messaging-led engagement is reshaping the future of customer connection. Join us as we uncover how conversations are becoming the new currency of trust in the digital age,” Teddy Cambosa, regional editor at MARKETECH APAC, said.
Messaging-Led Engagement: The New Frontline of Customer Experience is done in partnership with Proximus Global. Join us on 25 November 2025 at 11:00 AM (UTC+08) by registering on the link HERE.
