France – Untie Nots, a leading Software as a Service (SaaS) company and a member of the Eagle Eye Group, has recently appointed Jean-Matthieu Schertzer as its inaugural chief AI officer. This appointment follows the company’s commitment to integrating AI solutions and its rapid adoption across the retail sector.
Schertzer, who has an extensive background in applied mathematics, is poised to lead the team in advancing the next wave of AI-powered customer marketing solutions.
He is set to work with Eagle Eye Group’s leadership team and, together, bring a heightened level of support for the design, development, and implementation of AI technologies, catering to retailers and brands on a global scale.
In this new role, he will also bolster customer connections and introduce widespread, multidimensional personalisation on a global scale. This initiative will empower retailers and brands to craft hyper-personalised omnichannel experiences and establish direct, one-to-one connections with their customer base.
Speaking about the appointment, Tim Mason, CEO at Eagle Eye Group, stressed, “Our decision to appoint a Chief AI Officer comes against a backdrop of retailers struggling to provide the personalised customer experiences that today’s consumers demand.”
“We are using AI to augment the Eagle Eye nervous system, which enables the real-time matching and delivery of offers and communications to individual customers, with a ‘brain’ that can create personalised offers dynamically, on the fly. Even if you have 10 million customers, no two will receive the same offer or be engaged in the same way. Jean-Mattieu will help us bring this vision to life,” Mason added.
Zyed Jamoussi, co-founder and president of Untie Nots, also shared, “AI is already used within retail, but its true potential has yet to be harnessed.”
“We see a future where predictive AI not only identifies opportunities and anticipates customer behaviours but also provides real-time insight, enabling brands to give customers the recommendations and promotions they need when they need them. Jean-Matthieu is helping our company—and our industry—realise that future,” he ended.
Talking about AI-powered personalisation, on the other hand, Schertzer said, “We stand on the cusp of a generational opportunity with AI and its applications in retail, among other sectors.”
“I firmly believe that the brands that can implement AI-powered personalisation will dominate the future. Still, they need partners like Untie Nots and Eagle Eye that are committed to innovation and have the infrastructure and industry-specific background to execute it,” he explained.
As the company positions itself into the next platform designed specifically to maximise the potential of their customer data and execute personalised promotions and marketing, Mason concludes, “We are working to place Eagle Eye as the go-to SaaS platform for retail brands worldwide looking to take their personalisation capabilities and loyalty scheme ROIs to the next level in the months and years to come.”
