Australia – Eagle Eye, a SaaS and AI technology company that executes loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has partnered with Ecrebo, a global technology company delivering targeted point of sale (POS) marketing. This new partnership combines both companies’ capabilities to power personalised and real-time ‘smart messaging’ for enterprise retailers around the world.
Ecrebo’s solution, trusted by leading supermarkets and specialty retailers in Europe and North America, provides a highly effective way of engaging with all shoppers as they go through the checkout process and is implementable with any POS software system. Eagle Eye’s AIR platform is the premier digital marketing solution for the retail industry, empowering leading retailers worldwide to create personalised loyalty interactions and promotions across channels and at scale.
By integrating these two solutions, retailers can now deliver both mass and personalised messages, promotions and rewards directly on the customers’ physical and digital shopping receipts. This smart messaging can drive a significant uptake in loyalty program engagement, can boost promotional efficiency and drive incremental sales.
Specifically, this partnership unlocks a host of compelling use cases including incentivising loyalty program sign-ups, driving higher retail media engagement, incentivising app downloads, and issuing personalised product or category recommendations. Other use cases include increasing loyalty program engagement, developing a new revenue stream by enabling suppliers and third party partners to deploy marketing campaigns via the receipt.
Tim Mason, CEO of Eagle Eye, said, “By joining Ecrebo’s POS marketing technology with our AIR platform’s advanced personalisation capabilities, we will be able to drive exceptional value for our retail partners around the world. At-the-till marketing is a proven method of increasing customer engagement and delivering effective promotions; through this partnership, Eagle Eye and Ecrebo are supercharging retail marketing at checkout.”
Meanwhile, David Buckingham, CEO of Ecrebo, commented, “Eagle Eye’s expertise in digital marketing and loyalty makes them a natural partner, helping us expand our footprint and take smart receipt marketing to the next level. We look forward to a long and mutually beneficial relationship, generating meaningful results for retailers and their customers.”
