Sydney, Australia – Cognizant has announced an industry partnership with Eagle Eye, a leading SaaS and AI company, to deliver real-time, personalised loyalty and promotions solutions at scale for enterprise businesses worldwide.
The partnership aims to redefine customer engagement across global retail, travel and hospitality sectors aiming to execute over 1 billion personalised offers weekly to solve some of the retail industry’s critical challenges.
Powered by Cognizant’s deep industry expertise and global engineering capabilities as well as Eagle Eye’s API-first and AI-powered loyalty and promotions platform, the collaboration aims to address stated challenges by enabling faster deployment of cutting-edge loyalty and personalization solutions.
Caitlin Stephens, Eagle Eye chief of staff of APAC shared, “We are thrilled to announce our new partnership with Cognizant. This partnership aims at collaboration between Eagle Eye’s AI-powered loyalty and personalisation technology Cognizant’s global delivery capability and deep industry expertise, we will be able to deliver scalable solutions to the world’s leading enterprise retailers – fast, enabling them to capitalise on the promise of true personalization,”
Notable benefits of the industry partnership are as follows:
● Faster time to value: Cognizant’s implementation expertise combined with Eagle Eye’s MACH-certified platform capabilities aim to accelerate the delivery of scalable loyalty and personalisation solutions.
● Industry-specific optimisation: Tailored solutions for grocery, retail and hospitality sectors, leveraging Cognizant’s domain knowledge and Eagle Eye’s flexible architecture.
● Advanced analytics integration: Cognizant’s Gen AI capabilities aim to enhance Eagle Eye’s infrastructure for hyper-targeted campaigns.
● Omnichannel experience: Seamless integration of Eagle Eye’s digital platform with store operations, martech and cloud infrastructure help enable a personalised, real-time experience for customers at every step of the journey.
● Data security and compliance: Integrating Cognizant’s AI and Analytics (AIA) capabilities with Eagle Eye’s infrastructure provides an industry-leading approach designed to support adherence to data privacy regulations through encrypted data handling and audit trails.
According to ANZ CEO of Cognizant Rob Marchiori, “Eagle Eye plays a strategic role in Cognizant’s broader retail ecosystem, bringing together leading solutions to deliver end-to-end capabilities at scale and speed for clients,”
He added, “Building on successful joint engagements across Australia and New Zealand, the global expansion of this partnership strengthens our ability to deliver AI-powered loyalty solutions designed to help retailers embrace the future of shopping, enhancing service interactions, maximising customer loyalty, and meeting evolving customer expectations.”
On the other hand, Hugo Harris, consumer leader at Cognizant ANZ shared excitement over unlocking the full potential of personalized loyalty, “By combining Cognizant’s deep expertise in retail consulting and digital transformation with Eagle Eye’s industry-leading solutions, we’re helping retailers shift from legacy loyalty systems to a platform that enables hyper-personalized, real-time marketing powered by AI, that aims to drive top line growth and operational efficiency. Together, we’re delivering future-ready solutions that integrate seamlessly with retail systems to enhance customer loyalty and engagement.”
