Inside Innovation Horizontal Banner_New
What's NEXT_Digital Marketing PH_Box_On-demand

WE Red Bridge China elevates Nicky Wang to CEO

WE Red Bridge Nicky Wang 1

China – Integrated communications agency in China, WE Red Bridge, has elevated Nicky Wang, former managing director and head of strategy, to be its new CEO for China

Wang joined the agency in 2009 as managing partner where she spearheaded the agency’s integrated capabilities expansion in creative, digital, insights and analytics, and planning. Wang has also led teams within the agency that deliver creative, integrated campaigns that drive business results.

Commenting on her new role, Wang said that operating in this dynamic and competitive market requires constant evolution, and she is absolutely honored to lead the team to relentlessly push the boundary of communications.

“I look forward to building on our momentum as the go-to integrated communications partner for brands in China,” said Wang.

Coinciding with Wang’s promotion, Penny Burgess, WE Red Bridge’s former CEO, will step into the role of executive chairman for China. Burgess will support Wang and the agency team through the transition, handing over day-to-day business operations, and continue as a senior advisor to WE Red Bridge clients.

Burgess said, “I am incredibly proud to hand over the reins to Nicky to take the business into the future. Together, we grew the agency from humble beginnings at my kitchen table to the remarkable team we have today of over 120 across Beijing and Shanghai.”

Meanwhile, Kass Sells, WE Communications’ global COO and president of international, commented, “I look forward to the continued partnership with Nicky and her leadership team as we strive to be the best agency in China.”

The elevation of Wang and Burgess will be effective from 1 January 2022.

  • Guide to Elevate Your Customer Engagement Strategies

    Need fresh ideas to take your customer engagement program to greater heights? Get inspired by over 40 customizable campaigns that the world’s savviest brands have leveraged to effectively activate, monetize and retain their customers. Download the Guide to Elevate Your Customer Engagement Strategies.

  • Inside Innovation MARKETECH APAC

    At MARKETECH APAC's Inside Innovation, we focus on bringing signups from your 100 target companies and target industries and markets. The entire campaign includes webinars, videos, articles, and podcast components for effective lead generation, brand awareness, and thought-leadership opportunities. Get in touch with us and see how we can help.

Share this story