China – Integrated communications agency in China, WE Red Bridge, has elevated Nicky Wang, former managing director and head of strategy, to be its new CEO for China.
Wang joined the agency in 2009 as managing partner where she spearheaded the agency’s integrated capabilities expansion in creative, digital, insights and analytics, and planning. Wang has also led teams within the agency that deliver creative, integrated campaigns that drive business results.
Commenting on her new role, Wang said that operating in this dynamic and competitive market requires constant evolution, and she is absolutely honored to lead the team to relentlessly push the boundary of communications.
“I look forward to building on our momentum as the go-to integrated communications partner for brands in China,” said Wang.
Coinciding with Wang’s promotion, Penny Burgess, WE Red Bridge’s former CEO, will step into the role of executive chairman for China. Burgess will support Wang and the agency team through the transition, handing over day-to-day business operations, and continue as a senior advisor to WE Red Bridge clients.
Burgess said, “I am incredibly proud to hand over the reins to Nicky to take the business into the future. Together, we grew the agency from humble beginnings at my kitchen table to the remarkable team we have today of over 120 across Beijing and Shanghai.”
Meanwhile, Kass Sells, WE Communications’ global COO and president of international, commented, “I look forward to the continued partnership with Nicky and her leadership team as we strive to be the best agency in China.”
The elevation of Wang and Burgess will be effective from 1 January 2022.