Tag: WE Red Bridge

Beijing, China – Integrated communications agency WE Red Bridge has been appointed by Cytel, the provider of statistical software and advanced analytics for clinical trial design and execution, as its communications agency of record in China. The appointment, which will be led by Martin Xu, WE Red Bridge’s director of technology, comes at a time of significant growth for the agency.

As part of the remit, WE Red Bridge will be supporting Cytel’s launch in China, and handling stakeholder engagement and media relations activities. The agency will also be bolstering the company’s position as a statistical innovation leader in the biopharma clinical research sector through thought leadership and experiential programs. In addition, WE Red Bridge will be supporting Cytel’s initiatives in complex and adaptive designs, as well as expanding the industry-leading East and Solara platforms for clinical trial strategy and design.

Jing Ping Yeo, Cytel’s vice president and head of APAC, noted that Cytel’s mission is to help biotech and pharmaceutical leaders unlock the power of data to solve their toughest problems and make evidence-driven decisions with confidence.

“WE Red Bridge’s emphasis on data-driven intelligence and extensive media relations experience makes the agency an ideal partner for introducing Cytel to the Chinese market,” said Yeo.

Meanwhile, Tony Zhang, general manager of Beijing and head of corporate at WE Red Bridge, said, “The intersection of health and technology is at the centre of the global pandemic response, and we have seen how quickly the ecosystem must adapt to change. Martin and his team bring the expertise, strategy and nuance necessary for today’s complex healthtech needs. We look forward to helping Cytel accelerate its growth in China.”

Earlier this year, WE Red Bridge has also been appointed by automotive brand McLaren in China as its communications agency of record. This appointment will see WE Red Bridge supporting the automaker’s growth in China by increasing brand equity and exposure in the country.

Beijing, China – Integrated communications agency WE Red Bridge has been appointed by automotive brand McLaren in China as its communications agency of record. This appointment will see WE Red Bridge supporting the automaker’s growth in China by increasing brand equity and exposure in the country.

McLaren Automotive is a luxury automotive manufacturer. The company’s product portfolio of GT, supercar, Motorsport, and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.

Nicky Wang, CEO of WE Red Bridge, highlighted how the agency’s strong sector knowledge and a passion for the industry were crucial factors in its appointment.

“Our extensive experience in the luxury, lifestyle and automotive industries was a point of differentiation for WE Red Bridge. This new partnership with McLaren will see us combine our sector experience and leading engagement toolkit of integrated communications, creative planning, consumer insights and analytics to fuel the automotive brand’s growth in China,” said Wang.

China – Integrated communications agency in China, WE Red Bridge, has elevated Nicky Wang, former managing director and head of strategy, to be its new CEO for China. 

Wang joined the agency in 2009 as managing partner where she spearheaded the agency’s integrated capabilities expansion in creative, digital, insights and analytics, and planning. Wang has also led teams within the agency that deliver creative, integrated campaigns that drive business results.

Commenting on her new role, Wang said that operating in this dynamic and competitive market requires constant evolution, and she is absolutely honored to lead the team to relentlessly push the boundary of communications.

“I look forward to building on our momentum as the go-to integrated communications partner for brands in China,” said Wang.

Coinciding with Wang’s promotion, Penny Burgess, WE Red Bridge’s former CEO, will step into the role of executive chairman for China. Burgess will support Wang and the agency team through the transition, handing over day-to-day business operations, and continue as a senior advisor to WE Red Bridge clients.

Burgess said, “I am incredibly proud to hand over the reins to Nicky to take the business into the future. Together, we grew the agency from humble beginnings at my kitchen table to the remarkable team we have today of over 120 across Beijing and Shanghai.”

Meanwhile, Kass Sells, WE Communications’ global COO and president of international, commented, “I look forward to the continued partnership with Nicky and her leadership team as we strive to be the best agency in China.”

The elevation of Wang and Burgess will be effective from 1 January 2022.