Singapore – Global communications and marketing agency WE Communications (WE), has announced the appointment of former managing director of communications firm Edelman Daryl Ho as its newest managing director for Singapore.
In Edelman, Ho led the digital practice and transformation initiatives in Singapore. He served as a partner to Singapore government agencies and global and emerging brands, helping them transform their marketing communications through predictive audience intelligence, technology, and smart content marketing programs.
Ho is an agency veteran who brings more than 20 years of experience spanning digital consulting, integrated communications, and B2B marketing. He has held leadership roles across the APAC region, including eight years in China at international agencies such as Iris Worldwide, Zeno Group, DDB, and Tribal DDB.
For his new role at WE, Ho will be charged with overseeing the agency’s 50-member team of communications experts and specialists in analytics, content, creatives, and digitals. He will work together with Simon Pangrazio, managing partner of WATATAWA, a WE-owned company headquartered in Singapore, to serve local, regional, and global clients in the country. With WE’s Singapore leadership team, Ho will drive business growth strategy and innovation in the APAC market.
“I joined WE at a time where we are witnessing a disruptive change to not just our clients’ businesses but ours too. People’s expectations of brands are rapidly shifting, and there has never been a more important time for us to help our clients be great custodians of their customers’ needs and their brands’ reputations,” said Ho.
“WE has been paving the way for authentic storytelling and purposeful businesses for many years. Today I have the privilege of taking that to the next level, by connecting an arsenal of data, technology, platforms, and agile storytelling capabilities to help our clients rise above the noise in this new reality, as they transform technologically and culturally. I am eager, excited, and looking forward to bringing my diverse experience in marketing, communications, and technology to help our clients be greater contributors to society,” Ho added.
Meanwhile, Rebecca Wilson, executive vice president for Singapore and Australia remarked, “Daryl is a time-tested, collaborative leader with a proven record of driving business impact with clients. We are thrilled to have him on board. Our clients’ businesses are evolving rapidly, with an increased focus on digital-first approaches. Daryl’s expertise in modernizing communications and marketing through content, data, performance, and technology not only makes him a valued client partner but also an excellent fit to take our Singapore business forward and unlock our next phase of growth.”
Kass Sells, global chief operating officer and international president commented, “Singapore is a critical market for WE as we continue to grow our regional and global client relationships across the agency.”
“Daryl’s leadership of WE in Singapore will complement our strong APAC leadership team and enable us to deliver more impact globally,” added Sells.
WE Singapore’s client partnerships span core sectors of technology, health, consumer, and corporate, with clients including BlackBerry, Elsevier, Lazada, and Lenovo among others. The agency has also recently begun new partnerships with big-picture organization Community Foundation of Singapore and Asia’s futuristic school PSB Academy