Singapore – The Barracks Hotel Sentosa, Oasia Resort Sentosa, The Outpost Hotel Sentosa, and Village Hotel Sentosa by Far East Hospitality have appointed WE Communications (WE), a global integrated communications agency, as their PR and social media agency of record.
With the appointment, WE will offer full assistance for all communication initiatives, including influencer engagement, campaign launches, media relations, social media management, content creation, creative production, and other services.
With this new partnership, the four hotels’ brand narratives will be improved and their influence will be expanded into important markets. WE will focus on developing compelling storylines through creative content and social media interaction, with a first emphasis on Southeast Asia, South Korea, and China. These narratives will highlight the unique features of the four hotels that make up a single Sentosa precinct: the adult-only vibe of The Outpost Hotel Sentosa, the practical wellness of Oasia Resort Sentosa, the bespoke luxury of The Barracks Hotel Sentosa, and the family-friendly entertainment of Village Hotel Sentosa.
Speaking about the appointment, Daryl Ho, managing director, Singapore, said, “We are excited to partner with the four hotels to showcase their signature Singapore-inspired hospitality and unique experiences in the island destination of Sentosa. With our insights into the travel and hospitality industry and creative storytelling expertise, we look forward to helping the hotels deepen guest relationships and drive more response with each of their distinctive audiences.”
