Singapore – Sentosa Development Corporation (SDC) has retained GOVT Singapore as its creative and digital agency partner following a pitch process managed by R3. Under the new appointment, WE Red Bridge will also be working with GOVT Singapore as a social and communications consultant covering the China market.
Under the appointment, GOVT Singapore will be tasked to bring to the brand a strong digital first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work.
The appointment will be valid for a period of two years with the option to extend for another three years. GOVT Singapore has been its creative agency since 2021.
The agency also has to be able to plan execution, manage client servicing, provide market intelligence, and other value-added services such as new opportunities evaluation, strategic partnerships and tie-ups with non or existing agency clients.
Over the past years, GOVT Singapore has developed campaigns for the brand as it continues to upgrade its attractions and offerings. This includes the metaverse-driven SentosaLand, the launch of its 50th anniversary celebrations, revamping SDC’s membership programme Sentosa Islander and most recently, a campaign that launched the island’s latest attraction, Sentosa Sensoryscape.
Alvina Seah, group managing director of GOVT Singapore said, “We’ve spent almost three years working with SDC hand-in-hand, in a pursuit to build a world-class brand and destination. This win affirms that we’re on the right track, but we’re also hungry to do even more for the brand, building on the momentum of Sentosa’s brand promise ‘where discovery never ends’.”
