Singapore – We Are Social, a global socially-driven creative agency, has announced two senior advancements for its Singapore team. Nai Yen Wang has been appointed managing director, with Kelson Ong taking on the job of general manager.
Chris Chong, who left to seek other opportunities, was replaced in senior positions at We Are Social’s Singapore office by Wang and Ong. Wang reports directly to We Are Social’s group chief operating officer, Chris Adamson, while Ong reports to Wang.
Wang’s new role will involve her leading and developing We Are Social Singapore’s innovation credentials, operational strategy, and vision. She will also be in charge of fostering an inclusive, innovative, and forward-thinking culture and accelerating growth.
In 2022, Wang joined We Are Social serving as the head of account management. Her last job at DDB was regional business director, APAC, before joining We Are Social. As the leader of regional network clients, she oversaw companies like J&J and Unilever and was instrumental in helping them create new operating models that promoted expansion.
We Are Social Singapore’s business growth and team management will be under Ong’s supervision in his new role. He will be responsible for making sure clients receive creative and useful solutions.
Ong, formerly the business director, joined We Are Social in 2021 after leaving Netflix. Throughout his career at We Are Social, Ong has been a key component of the leadership team, working to enhance offerings such as gaming, influence, and.XYZ, as well as recruit new clients.
Speaking about her appointment, Wang commented, “Since joining We Are Social Singapore, I have been impressed with how deeply embedded innovation is in our culture. We’re globally focused and deliver innovation focused and social-first work for our clients that evolves the way marketing is done.
She added, “I’m thrilled to be given the opportunity to lead and work alongside this talented team. Together we will continue to build a culture that focuses on our people, deliver game-changing work and offerings inspired by data and enabled by technology to unlock new areas of growth in Singapore, Southeast Asia and beyond.”
Meanwhile, Ong said, “Innovation is in We Are Social’s DNA. As the world of marketing continues to evolve and rapid advancement in technology is made, we have already built a robust service offering that supports the needs of clients both today and tomorrow. I’m excited to be given the opportunity to work with Nai Yen and our leadership team to further amplify these capabilities to drive growth and unlock new opportunities for both the agency and clients.”
Nathan McDonald, co-founder and group CEO of We Are Social, expressed, “Chris has done an incredible job in leading and growing We Are Social Singapore since she joined us in 2016. She’s been particularly committed to innovation, and bolstering our future strategy arm, .XYZ. Nai Yen and Kelson’s promotions are both well-deserved, and I’m confident that the team will continue to thrive with their leadership, guidance and support.”
Furthermore, Chris Chong, remarked, “Nai Yen and Kelson are both talented and effective leaders who have been instrumental in building We Are Social Singapore into the successful business it is today. They’ve helped build an enviable client base and establish a first reputation for innovation. I’m pleased to be leaving the team in safe hands.”
