Singapore – Global socially-led creative agency We Are Social has announced its appointment of Omar Sotomayor as its regional executive creative director in Southeast Asia.
In his new role, Sotomayor will oversee the agency’s creative vision and strategy in the region, lead creative excellence, and manage a creative team of more than 30, in locations including Singapore and Indonesia.
He will collaborate with clients, including Samsung Mobile, Netflix, and Google, to deliver innovation and effective creative solutions, while spearheading creative efforts across We Are Social’s specialist offerings in the Southeast Asia region. This includes the agency’s future-tech and innovation arm, .XYZ, which is led by the team in Singapore.
Sotomayor brings 18 years of experience in the advertising industry, and previously was executive creative director & regional community lead at Edelman Singapore, where he helped lead the transformation of the creative department and integrated solutions while driving growth through new business wins.
Speaking on his appointment, Sotomayor said, “I’m excited about We Are Social’s in-house capabilities, talent, and innovative spirit. They have a unique socially-led vision that combines tech and culture, opening doors to creative possibilities. I look forward to learning from the team and helping to reimagine our clients’ businesses.”
Meanwhile, Christina Chong, CEO of We Are Social in Southeast Asia, commented, “I was immediately drawn to Omar’s approach and dedication to his work, his way of thinking, and more generally, his passion for innovation and creativity.His exceptional knowledge and creative experience, alongside his deep understanding of the social and digital landscape, will be invaluable to our clients.”
“His leadership will take our creative teams in Singapore and Indonesia to the next level, all while driving forward the creative offering for .XYZ and in new markets for We Are Social in Southeast Asia,” she added.
