Tag: Wavemaker
![[Creative Work] Allianz x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Allianz-x-HowatsonCompany.jpg)
Australia – Allianz Australia has launched the latest chapter of its “Care You Can Count On” brand platform, shifting focus toward the emotional realities of making an insurance claim and the customer service experience surrounding it. Created with Howatson+Company, the campaign aims to reinforce Allianz’s...
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
New Delhi, India — WPP Media has retained its integrated media mandate for Reckitt India and has expanded its remit to include e-commerce media. The partnership, which began in 2023, continues to cover media strategy, planning, and buying for Reckitt’s Indian operations. Under the renewed arrangement,...
As part of its annual Valentine’s Day tradition, Cadbury 5 Star has teamed up with Ogilvy India for a bold new campaign that enlists older couples to disrupt the excitement surrounding V-Day.
Mondelez India, the maker of Oreo, has unveiled a limited-edition Pokémon range, featuring an interactive experience that invites fans to explore the exciting digital world of Pokémon.
Cadbury Celebrations, the iconic chocolate brand from Mondelēz International, has teamed up with Ogilvy India and Wavemaker India for its latest Diwali campaign, spotlighting the sweetness of togetherness during the festive season.
The future of e-commerce marketing is set to be defined by an intricate blend of advanced technology, personalisation, and a commitment to sustainability, all while maintaining a human-centric approach.
In her new role, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region.
This follows after the agency also scoped the global media account from the global food company last year.
Kindness Factory collaborates with VMLY&R and Wavemaker in its first brand campaign for World Kindness Day.
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