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Tag: VMLY&R

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Jeff Geheb promoted as new global executive lead for VML Enterprise Solutions 
Posted on February 9, 2024
by MARKETECH APAC
As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML's line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this
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Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Posted on February 7, 2024
by Teddy Cambosa
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
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VML announces multiple key appointments across Asia-Pacific marketing division
Posted on December 19, 2023
by Teddy Cambosa
With more than 5000 workers spread across 25 offices in 13 APAC markets, the newly designed organisation hopes to provide improved service for VML's clientele all throughout the area. It includes industry professionals with deep local knowledge and broad experience in commerce, brand experience, and...
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Colgate lets consumers purchase sustainably with a smile in latest Shopee campaigns via VMLY&R
Colgate lets consumers purchase sustainably with a smile in latest Shopee campaigns via VMLY&R
Posted on December 12, 2023
by Teddy Cambosa
Running from the end of October to early November 2023 across Southeast Asia and Taiwan, the campaigns saw Colgate offering shoppers highly attractive discounts on its range of recyclable and sustainable oral, personal and home products.
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VMLY&R wins bid to handle’s TikTok Shop’s multimarket campaigns in SEA
VMLY&R wins bid to handle TikTok Shop’s multimarket campaigns in SEA
Posted on December 4, 2023
by Teddy Cambosa
VMLY&R has been tasked with delivering TikTok Shop’s unique ‘shoppertainment’ proposition, bringing shopping and entertainment together as the antidote to e-tail stress and boredom during the shopping season.
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VMLY&R wins bid for FWD Takaful’s new campaign surrounding mental health stigma
Posted on November 27, 2023
by Aliza Carmona
Global brand and customer experience agency VMLY&R Singapore has announced they have won the tender for insurance company FWD Takaful’s new mental health awareness campaign in Malaysia.
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TM unveils adorably fluffy ‘Yunni’ as face of new Unifi convergence plan campaign via VMLY&R
Posted on October 24, 2023
by Aliza Carmona
Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion.
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WPP merges Wunderman Thompson, VMLY&R to form creative company VML
Posted on October 18, 2023
by Aliza Carmona
Multinational creative communications company WPP has announced the merger of two of its creative agencies, Wunderman Thompson and VMLY&R, to form creative company VML.
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VMLY&R Malaysia reveals new strategic senior creative hires
VMLY&R Malaysia reveals new strategic senior creative hires
Posted on September 22, 2023
by Teddy Cambosa
This is part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for brand experience (BX) and customer experience (CX).
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KFC Malaysia creates ‘Kentucky Town’ alongside VMLY&R to celebrate 50th anniversary
KFC Malaysia creates ‘Kentucky Town’ alongside VMLY&R to celebrate 50th anniversary
Posted on August 22, 2023
by Teddy Cambosa
Located at the Sunway Pyramid blue concourse in Kuala Lumpur, Kentucky Town was open to the public from July 4 to July 10, 2023. In partnership with KFC, VMLY&R planned and executed on-ground activations and communications around the event.
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