Manila, Philippines – VML Manila has announced changes in its creative team, with the promotion of Maan Bautista as executive creative director and the appointment of Fran Palines as creative director.
Maan began as a copywriter in JWT Manila back in 2005 and was a key contributor in most of the agency’s wins during this period. She moved to McCann Worldgroup in 2016 and was instrumental in turning the agency into one of the most awarded agencies in the country.
In 2020, she returned to Wunderman Thompson (now VML Manila) where she has continued her winning ways, while inspiring a whole new generation of young creatives under her watch.
Joe Dy, chief creative officer at VML Manila, said, “Maan has built a career on always fighting for the best idea in the room. She is a special kind of creative leader, in that she combines a sharp strategic intelligence, a precise understanding of the client’s business with award-winning level creative excellence in order to push the work forward. Her impact as a leader is already being felt by the office.”
Meanwhile, joined the company from BBDO Guerrero and had previously been with NuWorks and McCann Worldgroup.
“Having worked with Fran at McCann, I have witnessed firsthand how adept she is at elevating the thinking and creative standards of every brand she takes on. We trust that she will continue her dedication to creative bravery and excellence as part of the VML family. We consider ourselves quite fortunate to have her on board,” Dy added.
