Taiwan – Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.
This strategic move aligns with Vistar’s goal to bolster its OOH marketplace across the APAC region, bringing its advanced programmatic digital out-of-home (DOOH) solutions to Taiwan’s expanding outdoor advertising sector. Integrating KanBan Culture and PilotTV Holdings’ inventory into Vistar’s global marketplace represents a crucial milestone in the company’s continued regional growth across Asia-Pacific.
Speaking on the partnership, David Mou, chief visionary officer and chief business development officer at KanBan Culture, said, “KanBan seeks to onboard the most iconic, impactful, and contextually significant DOOH inventories in Taiwan onto the global pDOOH ecosystem. Vistar Media’s technical prowess, brand stature, and most significantly, its well-rounded support, enable KanBan to credibly and confidently deliver pDOOH executions to brand clients’ and media owners’ simultaneous satisfactions. Vistar is therefore instrumental in enabling KanBan to convert the minds of successful but otherwise traditional IO media owners towards pDOOH acceptance.”
YF Juan, international operations at PilotTV Holdings, added, “As Taiwan’s programmatic DOOH leader for retail, transportation, and healthcare channels, PTV-i welcomes programmatic buyers through our collaboration with Vistar Media. This partnership is set to enhance the reach and effectiveness of DOOH campaigns across our extensive network, and we look forward to opening up our premium inventory to buyers both local to Taiwan and around the world.”
These new partnerships further strengthen Vistar’s global DSP, allowing buyers worldwide to easily purchase DOOH ad space from a single account. Following recent successes like launching programmatic capabilities in China, opening a Melbourne office, and achieving 182% YoY growth in Southeast Asia, Vistar reaffirms its commitment to expanding its OOH marketplace across the region.
Ben Baker, managing director of APAC at Vistar Media, said, “Taiwan represents a significant growth opportunity for Vistar Media, and we are thrilled to officially enter this vibrant market thanks to partnerships with media owners in the region. Our presence in Taiwan will allow us to provide advertisers with the tools they need to create impactful, data-driven digital out-of-home advertising campaigns.”
He continued, “Through our partnerships with KanBan Culture and PilotTV Holdings, our global and omnichannel demand-side platform (DSP) buyers across APAC can access a wider range of inventory that was previously difficult to reach. Taiwan’s bustling urban areas and high-foot traffic locations are ideal environments for programmatic DOOH, and we look forward to helping brands capture the attention of this important market and achieve measurable results.”
Beyond its new inventory in Taiwan, Vistar Media maintains a strong presence across Australia, New Zealand, Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, mainland China, and Hong Kong.
