Singapore – Virtue APAC, the advertising agency powered by VICE, has appointed Martin Soendergaard as its executive creative director following continued organic and new client growth.
In his new role, Soendergaard will oversee and guide the agency’s entire creative output across its offices in Singapore and India, in addition to growing and developing a team of creatives working across global and regional clients such as Coca-Cola, Diageo, and Shiseido.
Soendergaard joins Virtue APAC from We Are Social Singapore, where he was ECD for more than two years, delivering global and regional work for brands including Samsung, Activision, Amazon Prime Video, and Bandai Namco.
Originally from Denmark, Soendergaard has worked internationally for the past 16 years at agencies such as CPB, 360i, and BBDO, leading diverse teams responsible for developing global multi-platform campaigns. His extensive portfolio includes iconic brands in culture like Absolut, Volkswagen, Ford, Burger King, Bose, and Porsche.
Speaking on his own appointment, Soendergaard said, “Virtue APAC is doing really innovative and creatively driven work such as the recent Coca-Cola Creations’ Y3000′ and ‘Soul Blast’ launches and its ‘Walk Beyond’ brand platform for Johnnie Walker that spotlights the progressive creative culture born from the streets of Southeast Asia.”
“Everything they do is rooted in deep cultural insights, and I’m looking forward to helping our clients think differently while championing and building the brilliant creative talent within the agency. I couldn’t be more excited to join the Virtue family,” he added.
Meanwhile, Lesley John, managing director at Virtue APAC, commented, “Martin joins Virtue as we partner with more ambitious clients wanting to build their brands inside culture. His extensive experience at leading global agencies, combined with his strong social capabilities and passion for effectively using tech, make him ideally suited to drive our creative offering.”
“He is a proven leader with a reputation for collaborating and motivating his teams to maximise creative opportunities. His international and regional knowledge will be a major asset, and I’m delighted to welcome him to our growing Virtue APAC team,” she concluded.
