Singapore – VICE Media Group’s agency Virtue in APAC has announced the appointment of Germaine Ng as its new account director. She will be based at Virtue’s Singapore regional hub.
Ng will be responsible for driving new business growth and expanding the agency’s reach across the region in the newly created role.
With deep integrated advertising and digital experience, she was previously an associate brand director at TBWA\Singapore, managing the global remit for Standard Chartered. She has also worked at M&C Saatchi and U-studio, the in-house agency for Unilever on brands including Dove, CLEAR, Pond’s and Ben & Jerry’s.
Speaking of her appointment, Ng said, “As the creative agency powered by VICE, Virtue is well placed to look ahead into culture to identify where and how the world is shifting towards before trends become mainstream. I’m looking forward to working with a team driven by collaboration and taking the agency into our next stage of growth.”
Meanwhile, Lesley John, managing director at Virtue APAC, commented, “I’m delighted to welcome Germaine to our team in Singapore. Her hybrid experience and balanced skill set coupled with her strong entrepreneurial drive, will enable us to supercharge our growth in the region.”
Ng’s appointment follows a slew of APAC appointments, including Ann May Chua as new head of production for APAC, Fiona Knight as head of account management for APAC, and Zoe Chen as new strategy director for APAC.