Singapore – VICE Media’s creative agency Virtue has appointed Chloe Fair as its client services director ahead of the agency’s next phase of growth in the region.
Fair combines creative ideas with measurable business outcomes. She will drive commercial and operational excellence at Virtue, growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.
She was most recently the vice president of regional branding at Lazada. Prior to this, she also spent three years as the head of brand marketing at Income, where she expanded her portfolio into segment marketing, piloting new customer journey design, content strategy and personalisation efforts.
Fair also has prior agency experience with BBH and Wunderman Singapore across a range of global brands including Ikea, Xbox and Microsoft.
She will be reporting to Lesley John, Virtue APAC’s managing director.
Speaking on her appointment, Fair said, “This signals a move back to the agency world for me as I’ve missed the energy and ideas that stem from a creative environment. I’m so honoured to call Virtue my new home, where its culture-led thinking and approach unlock powerful ways we can partner brands to play a visible and valued role inside culture. I am excited to be part of this talented crew to further our growth and prominence in APAC.”
Meanwhile, John commented, “Chloe is a proven leader with hybrid agency and marketing experience that has seen her deliver award-winning, engaging, culturally relevant and effective campaigns across a number of categories. She will ensure our existing and new clients continue to get the best strategic insights and creative thinking and I’m delighted to welcome her to Virtue’s growing regional team at a time when more companies are looking to us to build their brands from the inside of culture.”
