Jakarta, Indonesia – VICE Media Group has announced its first content partnership with Spotify for the Southeast Asia market. It begins with Indonesia through the release of five original local video podcast series which aim to reflect Indonesia’s vibrant and diverse music, youth and cultural scenes.
This series of five Spotify Original Video podcasts, created and produced locally by VICE Media’s team in Jakarta, will include three daily and two weekly video podcasts.
Hosted by some of the best in the industry, these video podcasts will cover a myriad of today’s hottest topics, such as current and emerging Indonesian musicians, artists and movie stars; the latest music news and trends and a look at what young Indonesians think of their country today and their place in society.
The VICE Spotify Original Video podcast series will be amplified across VICE’s extensive social and editorial network, which has 10 million monthly unique users in Indonesia and 3.3 million combined followers.
It is expected that more than 86% of the listeners are aged between 16 and 34, with 63% living in urban areas with top cities including Jakarta, Surabaya, Bandung, Makassar and Depok.
Nilesh Zaveri, managing director at VICE Media Group APAC, said, “VICE is trusted by young audiences to cut through the noise to deliver a distinct perspective on today’s music and culture as well as what’s coming next. This exclusive partnership with Spotify represents a significant opportunity to create distinctive video podcast content for Indonesia’s youth, and we look forward to exploring additional opportunities to bring the VICE brand to more audiences, across media platforms, throughout Asia Pacific.”
Meanwhile, Carl Zuzarte, head of studios for Southeast Asia at Spotify, commented, “2022 has been an amazing year of growth for us in Indonesia. We introduced new format innovations such as video podcasts, amongst others to further build upon the podcast ecosystem in Indonesia, whilst also expanding on the podcast experience on Spotify for our creators and users to enjoy.”
He added, “Also, we’re always on the lookout for top content creators to work with to deliver best-in-class content for our users to enjoy. That is why we’re excited to partner with VICE Media Group to present this stellar slate of five Video podcasts featuring collaborations with Indonesia’s most current and popular cultural creators, artists and musicians.”
