Malaysia – Holding company VCI Global, headquartered in Malaysia, is set to acquire digital marketing firm Roots Digital, signalling its entry into Singapore.
Valued at approximately US$2.2m, the acquisition is driven by Roots Digital’s significant financial growth in the previous year, recording a substantial increase in revenue.
Through the acquisition, VCI Global elevates its capabilities in SEO and advertising while expanding its presence in the region, combining its expertise with that of Roots Digital.
Roots Digital is an agency specialising in performance marketing across digital channels, with clients in Malaysia and Singapore. Among its clients are National University Cancer Institute, Singapore (NCIS), Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music.
Additionally, Roots Digital helps local SMEs acquire up to 50% funding for digital marketing services as an approved vendor under the Infocomm Media Development Authority’s Productivity Solutions Grant.
“With this acquisition, we are excited to expand in Singapore, with this move paving the way for future acquisitions that will broaden our offerings and add greater value to clients. The acquisition also serves as a strategic move that will synergize our other key strengths, such as IPO consultancy and AI-related services,” Dato’ Victor Hoo, group executive chairman and CEO of VCI Global, said.
